6 Tips to (POP) Video Thumbnails (2018)
Chapter 5 – Tip #4 of 15 Traffic Building Video Tips and Tricks
With these 6 tips to POP Video Thumbnails you can build them yourself, FREE and in a short time.
However, YouTube will generate a Thumbnail for your Video if you do not. BUT, Do not leave that up to them as it seldom, if ever, makes for that first impression you need and want.
The Thumbnail is what your audience will first see when they find your Video.
To make your Video Thumbnails “POP” you can do several things. Here we will share with you a few ideas to keep in mind . . . no . . . To Do!
Plus one great, AND Free, tool that will make your job a whole lot easier. This is the tool we use.
But first what in the world do we mean by “thumbnails” and why are they important? Then we’ll give you 6 Tips to POP your Video Thumbnails showing you how to make your own Thumbnails and How-To make them, YES . . . POP!
The video “Thumbnail” is to the video what a cover or jacket is to a book, but in miniature. If it’s interesting or enticing to a viewer they’ll click on it to see what you are communicating. Therefore, make your video thumbnail appealing, interesting and compelling enough to open and to look inside! Make it POP!
You can make it POP – Standout with the Free Software we use – see below.
This is important to understand . . . Why Thumbnails?
Earlier we talked about our Title and its importance in making a meaningful first impression. The reality is that often the video’s Thumbnail is the first thing that catches our attention. Therefore it‘s the Thumbnail that makes that all important first impression and the first responder to that all important task . . . responsible for building traffic.
As said a moment ago, DO NOT leave this very important step to YouTube.
Therefore spend some time with this and make it stand out. How? That’s exactly what this article is all about.
Making Your Video Thumbnails Stand Out or POP
Design it carefully. If your creativity does not include the graphic arts this may be something to hire someone in Fiverr to do for you.
But before going there, let’s review a few helpful thoughts.
Whether you do your own Thumbnails or hire it done make sure those responsible abide by these 6 tips to POP them.
The first 3 Tips, and you CAN certainly Do These:
ONE: Use bright vibrant colors to cut through all of the noise out there.
TWO: Make the foreground in high contrast to the background. Along with the above.
In the How-To do all of this “tool” we recommend below look for options to sharpen the image and to “saturate” it. Increase these by about 30%. Since the image will appear rather small in YouTube the sharper your image the better it will be found, seen, opened and watched.
Three: Include close-ups of faces when you can make them fit. Babies and animals can also be compelling. The Canva software can help with this. That’s the tool we use. More about that tool coming up.
In Your Design use some Text
Four: Include some text, but no more than 4 words, only 2 or 3 is even better. Remember this is in miniature so we want it understood and not impossible to read. In YouTube notice the side bar showing a list of related Videos to appear. Those are the Thumbnails – rather small.
Five: Choose those few words to tell the viewer what this video is about. See what you can come up with to tell the story of your Video in 2, 3 or 4 words. Have some fun with this, be creative. Six: In your Video use some of the same keywords and graphics used in your Thumbnail. This will put people at ease. They will relate to what first impressed and enticed them to watch.
The FREE Tool
Six: Canva is the free tool and it makes your design work much easier. No need to hire this done as with Canva you can complete your own Thumbnails. And you’ll make them POP!
This is a drag and drop software that makes life not only easier but fun – we use it all the time for creating our Thumbnails and other needed images. You’ll be able to ace it in no time. You can get the FREE version to meet most, if not all, of your needs. Available at: www.Canva.com.
The top tool bar in Canva, see the blue background above, allows you to click on the page you are building a post for. These are in the size that medium uses.
Third from the left is the YouTube Thumbnail. When you click on it you are given a large number of choices. Click on one and start building. If you don’t like the one you chose, click on another and it will replace the first one.
You may scroll down and choose any number of options including a blank slate. Its all on a drag and drop system. Use their material or import your own.
The 3 Thumbnails below the above tool bar are a few of the Thumbnails I built with this software for YouTube Videos. These were from free backgrounds they supplied. You can use your own images if you wish. You can play around with the text and end up with the font, size and color you choose. It’s very flexible and easy to use.
A Few Additional Thoughts:
Review Your Thumbnail
Once thought through and designed reduce its size to 120 x 68 pixels. This is the size it will appear in the right sidebar in YouTube. It needs to be clear, in focus and communicate – “OPEN ME!” – “CLICK HERE!”
DO NOT Bait and Switch
We know you would never do this intentionally but it is a good reminder. Keep your video Thumbnail true to the content of your video.
In your video use some of the same keywords and graphics used in your Thumbnail so people easily see and relate to what enticed them to watch.
A few Additional Tips:
Seven: View Videos of the same subject in YouTube Thumbnail size. Contrast your color scheme to theirs – make yours stand out.
Eight: Tags. Look at your competitor’s Videos. Check their tags for those you may have missed and that would fit in your Tags section.
When you open up a Video in YouTube you’ll see the info on that Video. The Tags are listed there – have a gander for good ones you missed.
Nine: Another TOOL that we have found to be invaluable is the Video building Software we use and love. If you are interested in building your own Videos we have arranged for a 7 day FREE Trial for You. Have a look, if nothing else you’ll get a few ideas . . . and . . . its FREE!
We love it because it has a huge amount of the work built in – one click and the images are chosen for you. Or you can use your own, or a mix of both. A number of other options like, music, motion and template style are each DONE FOR YOU. You choose. One additional click. Have a look, click here.
Whatever you build in that 7 Day Free period is yours whether you decide to buy or not. Build as many Videos as you want, download them to your computer, use however you wish. Its well worth the money and certainly worth the 7 day free look we were able to arrange for you.
OK there you have it, another Traffic Building part of this process of crafting and designing your videos.
Go to Canva, set up an account and start building your Thumbnails.
Please . . . let us know of any questions you may have. We would also appreciate your comments below as to your thoughts. And/or send me an email as we always read those, answer them and appreciate hearing from our viewers.
You Make your Video First Impressions with these:
The Title, Chapter 2
The Description, Chapter 3
The Tags, Chapter 4
The Thumbnail, Chapter 5
Click on any of the above or see below for links to the above chapters
To view Chapter 1, The Introduction see below: 15 Traffic Building Video Tips and Tricks
chpt 1 The Inroduction: 15 Traffic Building Video Tips and Tricks
chpt 2 Tip #1 First Impressions From Your Title
chpt 3 Tip #2 5 Key Guidelines For Your Video Description
chpt 4 Tip #3 Tag Your Videos Properly or they will not be Found
The importance of these four pillars: Video Traffic Building Powerhouse of Four (4)
Chapter 1 Videos