You can Now get Quality Business Videos at 50% less?
Since most of us work on a budget Video needs to be affordable. The other question is wrapped in that word “needs”.
Every business needs video because it’s the preferred way to communicate, at least online.
So . . . when we can do Video within your budget and produce the quality you want we both win! Have a look at this video. Is this style a good fit for you?
First a few reasons WHY Video and then . . . a look at below market pricing.
You need Video for several reasons. Here’s a few:
1. Your website will rank much better when video is included in your website. If you have multiple products or different services, provide several videos.
Break your business down into several segments and do a series of videos over time. You can do this for your various products or services.
2. Video can greatly increase the understanding of your Product or Service!! Perhaps even teach your audience about what you are doing and providing. And, again do a series of videos.
Why a series of Videos? Because our attention span is limited. Two minutes is the maximum. You may go up to 10 minutes when teaching a course but keep the first few to less than 2 minutes each, less than 1 minute is even better. Draw your audience in. Then once you have captivated their attention you may go longer.
When you have a series of videos you can mix up the duration times. People will often watch several. But most folks like the idea that they can get your information is small quantities.
3. Images plus Text tells a stronger story!
And . . . when you mix in moving images your message makes a stronger impact.
How about animation? That is a love or hate issue. The faster the animation the shorter the attention span. This may be an age issue. Younger ages can perhaps handle more information delivered quickly than those over a certain age.
What about Below Market Cost ? !!!
Now you Can afford Video. And . . . maintain good quality.
How does that work?
Eliminate the expenses of a crew, a set, locations and celebrities.
Be wiser in the production process. Use images with text and a narrator. We can even mix moving images with still shots and pan those.
See the Video here (above) for an example of the Theme, Style, and the Look and Feel. This Video has the quality and the look and feel of what we offer.
When it comes to cost, for this type of video, there are a few items you need to consider:
– You can supply your own text/script or we will write one for you. When we write your script you will be asked to review it no more than 3 times for youer approval and go-ahead.
– Your cost will be invoiced, and needs to be paid, in advance of production.
– You may supply, images and voice over, or we will take care of that for you.
– What you supply versus what we do, typically, will make little, if any, difference in our pricing as we find the more the client supplies the more time it takes us to complete the project.
– Your price will vary on the basis of a one time, or periodic projects versus a monthly commitment. And, we will apply a discount for contracts paid in advance for 6 months or longer.
– Pricing is also dependent on the length of your Video.
– Our pricing tends to run considerably less than the ranges the market charges. Often up to 50% less.
Contact us for examples of our work – see the Videos above – and for pricing you can expect.
Business Development Specialist
Please . . . leave a message as I am often on the phone. Thank You!
YES, with these 10 Steps you will Lead Your Field With This 5 Star Review Strategy. – find links to hyperlink as many words as possible
Your Business, or Your field of business, your product or service will appear in the top positions with this 5 Star Review Strategy!
The statistics are such that every local business needs a strong strategy to dominate their discipline in their community.
What makes you better than your competition?
In the mind of the consumer you are perceived better because of your up-to-date and current reviews. People do not care how you ranked 3 or 4 months ago. They want to know who you are today.
Do not be overwhelmed by the following as the majority of it can be done effectively and inexpensive . . . even cheap!.
For a Strong Dominating 5 Star Position you will need to do the Following
1. Customer Service
For 5 star reviews we must start with a business where the customers love you! Excellent Customer Service always prevails!
It is easy to do. You probably already have a Google Business page. If not you may click here to build your Business Google page. Go to the “HOME” tab click on the green “Start Now” button and have some fun – fill in the info to build a FREE Google web page for your visitors.
This will allow for your Google Reviews. It will also help with your Google positioning when people search for you and your services.
Educate your customer on how to leave a review. If you have a system, tell them how it works.
If you outsource your invitations to be sent, tell them to expect your invitation on their phone before the end of the day (or in the next few seconds) and ask for their comments, good or bad.
First you need to invite your clients, patients or customers to write a review. No invitation will be completed unless it is sent . . profound . .
Whenever a comment, or a review, is left . . . please . . . please . . . respond. The majority of people expect/want a response. Most people never see one. Go above and beyond – that is what excellent customer service is all about – engage with your audience. Respond with kindness, even love, to their comments.
Most of the “getting reviews” can be farmed out. This area you, or someone in love with working with you, needs to do. Become a feedback fanatic. WHY? Most of your competition will not do this. And, your reputation can explode. You will become The go-to-people in your business type in your local area,
6. Keep it Simple
The process must be easy for your customer to complete. Most do not want to or know how to get to Google to leave a review. Therefore it does not get done.
The above is also exactly true for most local business owners. Or, there just is not enough time in the day to do this. Therefore it never happens.
That is when it is best to turn to an outside source. For a 30 day Free Trial click here.
7. Email Signature
Sign all your emails with an invite to leave a comment about your business. You can hyperlink this to your “Leave a Comment” button or your “Leave a Review” button as part of your email signature. See the “Settings” button in your email home page to set up your signature.
Or, in the signature area include simple hyperlinked phrase like: “Your Feedback is appreciated, Please . . . Leave a Google Review.”
8. Email Invitations
Other than Customer Service, and engagement, the above can all be Done For You. This one is for you to do, if you have the time, or a key person devoting a significant amount of time.
And . . . this person also needs a specific skill set to do this right. Email!
First you need to set up a series of email invitations. Most of your customers will not respond to the first email invitation received.
These emails give your customers a choice of leaving a positive email, a 4 or 5 star rating. Or, they may register a complaint, a 3 or less star rating. Depending on which they choose your customer is routed to the appropriate page to carry out their wishes, or yours.
For a more detailed article on how-to do this click here.
9. Set-up a Google Account
You do not need a gmail account. When you set-up, free by the way, just place in the box “I prefer my own email”.
Keep in mind that if you have any Google related account you already have a Google account. So, you already have a Google account if you have an account with: YouTube, Blogger, Maps, Chrome and a lot more other Google related accounts.
Did you list your business on Google my business, or, do you have a Google search bar? You guessed it . . . you already have a Google account.
10. Do not Offer an Incentive for a Google Review!
This is not legit when playing with Google. So . . . simple . . . don’t do it as you will more than likely be found out and shut down.
With these 10 Steps to Lead your field you have the makings for an excellent 5 Star Reviews Strategy.
Below, Pick up your FREE copy: THE ESSENTIAL “Customer Service” TUTORIAL
The POWER of 1 Referral Multiplied could be your best marketing strategy bar none. This is based on referrals and reviews. To be a bit more accurate, this is really based on your online reviews.
Below we will provide you with 4 essential ways to increase referral traffic and revenues by increasing your 4 and 5 star reviews.
Keep in mind that these online reviews are now accepted by 85% of folks online as being as trusted as a personnel recommendation.
That said we need a reminder that just as a personnel recommendation needs a few qualifications to be accepted so too the online reviews have their own acceptance criteria.
You only accept those personal recommendation from a person you trust. Right? . . . absolutely!
Similarly, you only trust certain online reviews. When it comes to Google Reviews we want to have a certain number of them in order to be accepted. Also, for most of us, there must be a certain number of them in order to be valid.
And they need, on average, to have a 4 star or better rating.
So, what about those 4 essential things we must do? Here they are!
Our goal is to help you, anyway we can, to multiply your referrals, your positive reviews. WHY? Because they make up a very powerful part of your business! They may even be THE most powerful part of all your marketing strategies.
Get yourself, your staff and your business into “Customer Service” Mode.
Help your staff to understand that they must treat your customers as they would like to be treated when they are out looking for goods and services for themselves, or for their family.
Your business needs a genuine practice and attitude of service, help and that of providing a real benefit. That need to have a strong belief that you are the best supplier of what it is you do and provide to your audience.
To see a fuller explanation of this pick-up your Free copy of: THE ESSENTIAL “Customer Service” TUTORIAL at: Info@123TheBig3.com.
You simply need to get started.
Ask for Google Reviews from your customers, from every customer. You may do this the hard way or the easy way.
The hard way is to interface with every individual customer, person to person. Most of us feel uncomfortable with that approach. And, at the end of a transaction may not be the best time, your customer wants to be on their way.
The easy, and most effective way, is to use a piece of software* that takes you about 9 seconds to complete for each customer. Notice I did not say “with” each customer, for each customer, after they are on their way. This software will also manage your reviews differently, a 3 star or below review, versus a 4 or 5 star review.
For more on this ask for the video that will show you how your customer will be approached by a non-threatening friendly invitation, to leave a review. They can choose to do so or not. If they go ahead the video will also show you what they will experience.
With this method there is no pressure to perform from yourself or your staff and no confrontation of your customers. And, this has proven to be more effective in providing business owners with more responses and consistent long term use.
Remember!!! This is all about your reputation as a provider of your goods and service. Most work very hard to protect their reputation. No reviews may be just as bad as negative reviews. People will be calling your competitors with strong review ratings. Don’t put those dollars in their pocket.
Recently I read a review where the customer absolutely loved the business owner and everything about his expertise. However, because his staff was so incompetent she could only give that business a 1 star Review.
When someone searches for you online, or when they visit your place of business, they trust you, your staff and your business. Once that is violated they will no longer offer you the privilege of buying from you.
Of course, if you are the only one in your area you may have an advantage. However, whenever possible they will buy from your nearest competitor. Even when that competitor may be an uncomfortable distance away they will frequent them whenever they can.
Therefore, you as the business owner MUST always be aware of how your customer, client or patient is being treated or served.
Question: Would you return to your business for what you provide and how you provide it? Would you refer your business to your family and friends? I’m sure you would and do? You need to protect that reputaion with a continuation of strong positive online reviews, as well as personnel referrals.
One statistic says that, “85% of customers trust online reviews as much as a personal recommendation.” Every local business needs to know this and take advantage of this important fact.
Another interesting factor is that the greater the number of online Reviews the more meaningful they tend to be for that business. However, in order to gain the readers business they need to have a rating of 4 stars or better.
And . . . you need to have more of these than your competitors.
The FIRST point above is THE Most Important!
We need to return to an old essential many businesses tend to miss today. In order to secure positive referrals and reviews we need a better handle on customer service. Yes . . . that is it! Customer Service needs to be reborn!
Many of our fast service franchises, and our culture, is in a –need it NOW– posture. This may be one cause for the loss of customer service. When we want something we not only need it but we need it like . . . NOW!
However, I’ve noticed that a few of the larger retailers are beginning to bring customer service back into their operations. I’m sure you notice that also.
Genuine Customer Service is Essential today, perhaps more than ever. Most of us dislike a false smile or an “I need to do this for you because my boss dictates it” attitude.
We need the real thing, from the heart, if you will. That’s why we’ve created: THE ESSENTIAL “Customer Service” TUTORIAL. It’s designed to increase both referrals and reviews. They can multiply and perhaps even become viral, hopefully.
Think of that . . . get a number of people who enthusiastically refer you and your staff, your business, to others. That excitement tends to be passed on . . . and on to many others.
Ask for your Free copy, THE ESSENTIAL “Customer Service” TUTORIAL at Info@123TheBig3.com.
But watch this Video for more information on how to increase your referral and online reviews. Or see our Blog here at: www.123TheBig3.com, The Power of 1 Referral Multiplied.
When you request your copy of THE ESSENTIAL “Customer Service” TUTORIAL also ask for The 50 Statistics, you will probably enjoy this infographic. Send your request to my email: Info@123TheBig3.com.
One more thing:
Your reputation is on the line out there . . . online. Without an adequate number of 4+ Star rated reviews people do not know if you are good or bad.
When people search for your type of products or services they will call you first if you rank better than your competitors. We can help you do just that. All we need is a few basic pieces of information and we will get you started with a 30 day FREE Trial.
*We have access to software that sends out an invitation upon your entry of their phone number, less than 10 seconds of your time. You have the option of making it more personal by also entering their name, and their email . . . if you wish.
The invitation has your logo and name on it. It’s a Thank You note for their business. And along with the Thank You there’s an invitation to leave a review, if they are so inclined.
We think this software is so well done, and it has such a good response rate, that we are currently providing it FREE for 30 days.
Need more details? Let me explain and answer any questions you have. Call me so we can chat, or send me an email and I’ll get some details out to you.
You can reach me, Joe, at: 253-740-5313, Phoenix Time 9 – 3 pm preferred please.
Or, Email me at: Info@123TheBig3.com
But even better! Since this is FREE, and it has zero obligations, let’s get you started now – FREE!
To get started right away simply click on the above button, or click here to enroll! Then, simply fill out the details and we will get you set-up within 48 hours. FREE for 30 days. See how many Reviews we can help you secure in 30 days then cancel and they are all yours.
After the 30 days FREE you may continue for our discounted price of only $97 per month, for as long as you keep our service.
Yes, take a look, it’s on us, FREE, for 30 days. No obligation!
There’s no contract, you can cancel at any time, no questions asked.
We look forward to talking with you. In the meantime, if I may ask . . . please . . . do us a favor . . . leave a comment below, “Like” our Videos.
Your engagement is helpful and encouraging.
P.S. You may not be in love with Google BUT please keep in mind that most of your potential customers are using Google in an attempt to find YOU!
How is the power of video proven by the statistics?
The stats show how people are using Video. Many of these statistics may be both surprising and amazing!
If you are like most people and prefer your info via video rather than the written page have a look at this brief 2 minute Video.
Statistics can be very revealing. There’s no question that the statistics reveal how people are turning more and more to Video.
From this every local business should discover Video to be a vital, necessary, vibrant, and their main, marketing strategy. The stats reveal that every local business needs Video . . . and here’s why.
Because the proof of the power of Video is in how people are now using this amazing tool. More people than ever before search for Video reviews when shopping for goods and services. Video is more appealing and more popular than reading the printed page.
Have a look at these 5 quick stats that reveal the above. These stats show that every local business can use Video to increase traffic and revenues.
1. 85% of the US internet audience watches Video. In Saudi Arabia there is 98% of online Video penetration among the population (via statista).
2. Over 500 million are watching video on Facebook every day, according to Forbes.
3. Over half (51%) of the marketing professionals worldwide name video as the type of content with the best ROI (Return On Investment).
4. Wirebuzz reports: Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
5. 64% of consumers purchase after watching branded social videos!
How-To DO Video
This tends to be a major drawback for many local businesses. The time and the How-To of Videos can be a major stumbling block.
We have prepared a number of How-To Tips for doing Video properly. With these tips you’ll soon have your own stats to prove the power of Video.
You may do Video yourself with a slide or text presentation. Or, if you are appealing on camera and like it, use it.
If “Time” and/or the “How-To” is a concern you can always hire this job out. Call someone like Fiverr. Or call us we’ll do it for you.
Use Video in Your Business, Count the Many Ways!
You can use Video in your business in more ways than you can handle. And the stats will back you up to make this a major marketing strategy.
Use them like this and you too will have statistics that prove the power of Video.
Count the Many Ways You Can Use Videos Profitably
Use Video: 1.On your website!
A statistic from Forrester says: Video here will give you 50x – not % – but 50 times better chance of rating on the first page of Google!
Use Video to: 2. Introduce your business to new visitors.
3. Welcome your visitors and tell them what they can expect from you to solve their problems.
4. Talk about your new or ongoing Introductory offer, Special or Seasonal or Holiday Sale.
Or, Use a Video to: 5. Introduce your audience to a product or your product-line or why your service is special and better than your competition.
Use Videos: 6. In your Blog Posts . . . perhaps even 2 or 3 Videos may be appropriate in a given Blog.
7. In a training course or a Tutorial, by its lonesome or do a series. Many people prefer to watch Videos much more than reading text.
8. And Do Not forget your Social Media accounts, FB, Instagram, LinkedIn, etc.
9. Create a Video Blog, a Vlog.
Use Videos to: 10. Do Interviews with gurus in your business.
11. To make a presentation and to
12. Record testimonials.
Send us an email or leave a comment below as to how you are, or planning to, use Video.
What about the Videos seen here?
Do you like the style of this Video? You can now obtain this software and do this type of Video yourself. If you do not have the time, and/or the How-To, give us a call. Currently we have room to take on a couple more clients.
Or, get the software and do your Videos in-house. The software is available. We’ve arranged a 7 day Free trial so you can try it out. It has a lot of built-in done-for-you things making Video creation a lot easier than ever.
For more on this software I’d be happy to talk with you. Or, if you have any questions, email us. Or, better yet, leave a comment below. That way your question can be seen and shared with others who may have the same thoughts.
The Video Traffic Building Power house of Four is THE built-in powerhouse to gain that all important first impression for your Videos. Without a good first impression your Videos will not be opened. The following opens the door on How-To do this right and best.
More about the “built-in” system in a moment.
The brief video here is an introduction to the 4 Pillars that YouTube has put in place for the search engines to find your Video. Know them and uses them.
There’s a strategy in achieving a good first impression with your Videos that involves 4 parts. There are 4 parts, or pillars if you will, that you must attend to in order to be assured of a good first impression of your Videos.
This “strategy” is set up by YouTube. When we make YouTube happy both our visitors and we are happy. In order to secure a good ranking for your Videos YouTube looks for a number of items. In fact, it may be better said that YouTube requires a number of things be done or included, which we like to refer to as pillars . . . The Four Pillars.
The Four Pillars
Here’s the list. The Four Pillars that need your focused attention to attain a good first impression are:
1. A story-telling Title 2. The Multi-Layered Video Description 3. 4 + 1 Tag(s) Types 4. The Stand-Out Thumbnail
This first impression strategy entails careful focus in each of these Video Four Pillars. First let me give you the short story summary. We have an article on each. Simply click on the subtitle for the article you wish to review. Or, if you prefer, check the list at the bottom of this article.
What is a description? Does it not describe? . . . Absolutely!! . . . In other words it tells a story. Now, this is a unique story. It is a true story about your Video – what it is – what it will deliver – why they should watch it – how it will impact them, your individual visitors.
Your description tells the story about your Video using all of the appropriate keywords and keyword phrases you can pack into the allotted space.
The description is to be so appealing that it drives your audience to open, and to watch your Video.
The above is but an introduction to the 4 parts, the Video Four Parts, of our 15 Traffic Building Video Tips and Tricks found in our tutorial. This is the WHAT to include. The related Blog posts include the WHY and the How-To information.
You get the point. Each of these Four Pillars are opportunities to score a good first impression by telling your Video’s story.
Keep telling the story of your Video in different ways, 4 – different ways. The Video Traffic Building Powerhouse of Four is a story telling strategy. This strategy is 4 pronged: Title, Description, Tags and the Thumbnail.
Thees Four Pillars act as One while being independent. They feed on and add to each other. Any one may make the good First Impression needed. Or, for the inquisitive visitor, each will add to the others making that good impression even more likely. Each Pillar stands alone while adding to each other.
If each of the above Four Pillars are done with some thought and skill you win. The idea is to know what YouTube wants and to then deliver that.
HOWEVER, and much more IMPORTANT, know what your audience wants and deliver that.
The interesting thing is that YouTube is doing its best to help us deliver what our audience wants. Now there’s a hand-in-glove scenario we need to take advantage of. Serve your audience while giving YouTube what they want. Or, give YouTube what they want and you will serve your audience.
Have a look at the more detailed aspects of these Four Pillars designed for good first impressions. See the links below. Implement the strategy of this Video Traffic Building Powerhouse of Four to secure good first impressions. This is the first step to better rankings and more traffic via Video.
Again . . . here they are . . . links to the Power of Four:
Chapter 5 – Tip #4 of15 Traffic Building Video Tips and Tricks
With these 6 tips to POP Video Thumbnails you can build them yourself, FREE and in a short time.
However, YouTube will generate a Thumbnail for your Video if you do not. BUT, Do not leave that up to them as it seldom, if ever, makes for that first impression you need and want.
The Thumbnail is what your audience will first see when they find your Video.
To make your Video Thumbnails “POP” you can do several things. Here we will share with you a few ideas to keep in mind . . . no . . . To Do!
Plus one great, AND Free, tool that will make your job a whole lot easier. This is the tool we use.
But first what in the world do we mean by “thumbnails” and why are they important? Then we’ll give you 6 Tips to POP your Video Thumbnails showing you how to make your own Thumbnails and How-To make them, YES . . . POP!
The video “Thumbnail” is to the video what a cover or jacket is to a book, but in miniature. If it’s interesting or enticing to a viewer they’ll click on it to see what you are communicating. Therefore, make your video thumbnail appealing, interesting and compelling enough to open and to look inside! Make it POP!
You can make it POP – Standout with the Free Software we use – see below.
This is important to understand . . . Why Thumbnails?
Earlier we talked about our Title and its importance in making a meaningful first impression. The reality is that often the video’s Thumbnail is the first thing that catches our attention. Therefore it‘s the Thumbnail that makes that all important first impression and the first responder to that all important task . . . responsible for building traffic.
As said a moment ago, DO NOT leave this very important step to YouTube.
Therefore spend some time with this and make it stand out. How? That’s exactly what this article is all about.
Making Your Video Thumbnails Stand Out or POP
Design it carefully. If your creativity does not include the graphic arts this may be something to hire someone in Fiverr to do for you.
But before going there, let’s review a few helpful thoughts.
Whether you do your own Thumbnails or hire it done make sure those responsible abide by these 6 tips to POP them.
The first 3 Tips, and you CAN certainly Do These:
ONE: Use bright vibrant colors to cut through all of the noise out there.
TWO: Make the foreground in high contrast to the background. Along with the above.
In the How-To do all of this “tool” we recommend below look for options to sharpen the image and to “saturate” it. Increase these by about 30%. Since the image will appear rather small in YouTube the sharper your image the better it will be found, seen, opened and watched.
Three:Include close-ups of faces when you can make them fit. Babies and animals can also be compelling. The Canva software can help with this. That’s the tool we use. More about that tool coming up.
In Your Design use some Text
Four: Include some text, but no more than 4 words, only 2 or 3 is even better. Remember this is in miniature so we want it understood and not impossible to read. In YouTube notice the side bar showing a list of related Videos to appear. Those are the Thumbnails – rather small.
Five: Choose those few words to tell the viewer what this video is about. See what you can come up with to tell the story of your Video in 2, 3 or 4 words. Have some fun with this, be creative. Six: In your Video use some of the same keywords and graphics used in your Thumbnail. This will put people at ease. They will relate to what first impressed and enticed them to watch.
The FREE Tool
Six: Canva is the free tool and it makes your design work much easier. No need to hire this done as with Canva you can complete your own Thumbnails. And you’ll make them POP!
This is a drag and drop software that makes life not only easier but fun – we use it all the time for creating our Thumbnails and other needed images. You’ll be able to ace it in no time. You can get the FREE version to meet most, if not all, of your needs. Available at: www.Canva.com.
The top tool bar in Canva, see the blue background above, allows you to click on the page you are building a post for. These are in the size that medium uses.
Third from the left is the YouTube Thumbnail. When you click on it you are given a large number of choices. Click on one and start building. If you don’t like the one you chose, click on another and it will replace the first one.
You may scroll down and choose any number of options including a blank slate. Its all on a drag and drop system. Use their material or import your own.
The 3 Thumbnails below the above tool bar are a few of the Thumbnails I built with this software for YouTube Videos. These were from free backgrounds they supplied. You can use your own images if you wish. You can play around with the text and end up with the font, size and color you choose. It’s very flexible and easy to use.
A Few Additional Thoughts:
Review Your Thumbnail
Once thought through and designed reduce its size to 120 x 68 pixels. This is the size it will appear in the right sidebar in YouTube. It needs to be clear, in focus and communicate – “OPEN ME!” – “CLICK HERE!”
DO NOT Bait and Switch
We know you would never do this intentionally but it is a good reminder. Keep your video Thumbnail true to the content of your video.
In your video use some of the same keywords and graphics used in your Thumbnail so people easily see and relate to what enticed them to watch.
A few Additional Tips:
Seven: View Videos of the same subject in YouTube Thumbnail size. Contrast your color scheme to theirs – make yours stand out.
Eight: Tags. Look at your competitor’s Videos. Check their tags for those you may have missed and that would fit in your Tags section.
When you open up a Video in YouTube you’ll see the info on that Video. The Tags are listed there – have a gander for good ones you missed.
Nine: Another TOOL that we have found to be invaluable is the Video building Software we use and love. If you are interested in building your own Videos we have arranged for a 7 day FREE Trial for You. Have a look, if nothing else you’ll get a few ideas . . . and . . . its FREE!
We love it because it has a huge amount of the work built in – one click and the images are chosen for you. Or you can use your own, or a mix of both. A number of other options like, music, motion and template style are each DONE FOR YOU. You choose. One additional click. Have a look, click here.
Whatever you build in that 7 Day Free period is yours whether you decide to buy or not. Build as many Videos as you want, download them to your computer, use however you wish. Its well worth the money and certainly worth the 7 day free look we were able to arrange for you.
OK there you have it, another Traffic Building part of this process of crafting and designing your videos.
Go to Canva, set up an account and start building your Thumbnails.
Please . . . let us know of any questions you may have. We would also appreciate your comments below as to your thoughts. And/or send me an email as we always read those, answer them and appreciate hearing from our viewers.
Tag Your Videos Properly or they Will Not be found
Chapter 4 – Tip #3 of15 Traffic Building Video Tips and Tricks
Tags are essential as they are used by your potential viewers to find you. PLUS, YouTube uses them in their algorithm to rank your video.
If you do not tag your videos properly they will not be found. Tags are related to your Keyword. They are not that different from keywords themselves. A Keyword is your focal point of your article or video whereas your Tags are related to your keyword, they are part of the same family.
Video Tags come in 4 basic categories, plus one not so basic but helpful tag. The four basic tags are as follows:
And then there is the “not so basic” tag. See below for number 5.
1. Specific Tags
A Specific Tag is a word related to the Keyword(s) your prospective viewers would search for to find your content. Specific: meaning a single word.
For example; if you are writing about your business your best tags are related to your business keywords. A Dentist who wants to acquire new patients might offer a discount on cleaning teeth. Their tags would be focused around that concept, or their practice and teeth cleaning.
What is the focus of your business, your products and service? What are you offering to your prospective customer? There are a ton of keywords and words, or tags, related to those keywords.
While a cement contractor deals with cement that contractor solves numerous and varied problems. Think of the potential keywords and tags that could be used. Tags for your business are probably more than you can use.
2. Contextual or Generic Tags
What is the general concept or thought of your video? Your tags will reflect that subject matter. Your tags will relate to that topic. If your topic is about your Dental practice or your accounting business or your Resort; your tags will relate to those general topics or categories of business.
Generic tags speak to the How-to of your business, or to the Blog about different aspects of your business, generally speaking.
A generic tag would fall in the area of a group or a class and not be specific. Teeth cleaning would be specific whereas a Dental practice would be more of a generic tag.
3. Compound Tags
Keywords or Keyword phrases of 2 or more words comprise your compound tags. Most often these are keyword phrases. Since most searches are phrases they make for the best tags. Two or more words that meets your potential visitors needs are like gold when it comes to driving traffic to your Videos.
You may even tag the title of your Video. In fact that is highly recommended. Place your Video Title in your Tag section but do not include those non-counting prepositions. You may if you wish but there is no point and you may need to exclude them to stay under the 500 maximum characters YouTube allows.
4. Common Tags For Every Video
For your YouTube channel you may want to include a common list of tags for each video you produce for your channel. If the general subject matter of your Videos are related so your tags will be related. You will have a group of “common” tags most of which you can use with every Video.
Weed out the ones that do not fit a specific Video. And you may also want to include a few tags specific to each video.
5. The non-Basic Tag is a Misspelled Tag
Yes! The not so often used and “not so basic” tag is the one that uses a commonly misspelled related tag or descriptive word.
Find a tag or two that may be communally misspelled and include them in your list attracting a few more visitors. And to keep the search engines actively engaged in your favor. It works.
For example Business is often misspelled as buisness, and politician is often seen as politican. Google a few of your tags to find how it may be commonly misspelled. If it’s not a common misspelled word there is no value so don’t make them up on your own.
Play with these tags a bit. Have some fun. The tags for a given Video may need some of its own specific tags. And . . . you may need to eliminate a few of the “common tags”. Make the adjustments as you see fit.
The benefits are well worth the time:
– With the above done properly the next Video to come up on the list in the right column may be yours. Think of what may happen when you have 10 or 25 or more videos – YES – many of them could appear in that list in the column to the right for your viewers to see and also watch.
– YouTube will also take notice and reward you with better ranking positions when prospective viewers search for and watch your content.
– Your traffic will continue to grow as you add proper Tags to your videos.
– Whenever possible link your Videos. At the end of your “Description” add under a heading such as Related Videos For your Viewing. List their addresses for your visitors to copy and paste.
– Tags used properly, and other tips implemented will all add authority to your channel which means YouTube will treat your Videos more favorably. So put some thought into this as your tags are an important member of The Power Quad for more authority and More Video Traffic.
A Few Additional Tips when considering your tags:
– YouTube gives you only 500 characters for Tags so use them wisely.
– Prepositions are counted as part of your 500 characters. However, they are ignored when considering your ranking. Do not include, and, as, or, etc.
Get a list of prepositions and exclude them from your tags. If you need help you can always Google “prepositions” in Google Images for a list.
– YouTube will consider the arrangement of your tags as their order of importance. So place your most important tags first., including your Title, without prepositions.
The best way to do this once was is to type them in a document. Separate them with comas. Once you have the order the way you want them copy and paste into your YouTube “TAGS” area.
Now, below the TAG area there are a number of helps, “sort” being one. After you have put in all of the appropriate Tags you can think of then click on “sort”. Click “sort” to rearrange your Tags in order of importance and save – done.
Also use those other helps such as “suggestions”. I find it strange that many are great from my Video but a few are nowhere close – do not use those ones.
Remember, no more than 500 characters, including spaces and comas.
– Use an assorted mix of TAGS from each of the 5 areas above.
Follow these instructions for finding, listing and including TAGS and you will get more traffic to your Videos and to your website.
One last thought. Need help in building your own videos? Have a look at the software we love and use. We’ve arranged a Free look for you to see how easy, yet comprehensive, this is. Click here for your 7 day Free look.
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15 Traffic Building Video Tips and Tricks
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