For me, the hardest way to ask for Google Reviews is to pose the question to each and every customer after they make a purchase. This approach is not the preferred path for most of us. Plus your customer is not likely to pause and register their review before they leave. Then the question is, will they take the time to do it latter?
Three Ways to Ask For Online Reviews
But following are 3 other ways to ask to get online Reviews.
Personally I prefer Number 3 to be the best and the easiest to secure 4-5 star reviews fast and easy. That’s why we saved it to talk about last, it’s the best.
Send an email to every customer.
We find that a lot of people are now reluctant to surrender their email.
But if you have a list and want to do this right you’ll need to send a series of emails.
Most folks are unlikely to respond to your first request. So how many is enough versus how many become annoying. What would you feel comfortable with as the recipient. Start there if this is your preferred strategy.
Educate your customers on How to leave a review.
On this one you can get some help from Google. We think there’s a better way. However, if you have the time, go for it knowing that this approach too can be somewhat time consuming.
You could publish a flyer and leave it for your customers to see and pick up while at your place of business. How effective that might be is questionable. How many will read it let alone do it?
Number Three, my personal favorite!
Google 4-5 Star Reviews Fast and Easy
Here it is, the best way to get more online Reviews. Take about 10 seconds to record your customer’s phone number on your computer desktop.
Really? . . . YES! . . . that is about all there is to it once you are set-up with the software we recommend.
And the set-up is even easier. When you receive the set-up email simply drag and drop the icon onto your desk top computer. When you have a customer, you click on that icon, enter their phone number and they soon thereafter receive your Thank You and a request to leave a review. To make the invite more personal add their name as well.
Your customer receives a low key, warm friendly invitation from you . . . Thanking them for doing business with you . . . and . . . asking for a review of their experience with you.
Since this is FREE, and it has zero obligations, let’s get you started now – FREE! Click on this button and away we go. Free and no obligations.
To get started click on the above button, or click here to enroll! Then, simply fill out the details and we will get in touch and get you set-up within 48 hours. YES . . . FREE for 30 days. See how many Reviews we can help you secure in 30 days then cancel and they are all yours . . . if you wish.
True, this is a cost item. However, we think so much of the quality of this product that we are willing to offer a no obligation 30 day FREE trial of the software that does all of this for you.
The cost? After taking the 30 day Free Look-see, the current discounted price is only $97 per month, for as long as you keep the service in place.
Disclaimer: Yes, we are an affiliate for this company. After all, we need some way to pay the bills and keep food on the table. Sorry about that.
Please . . . feel free to contact me via email: info@123TheBig3.com. Leave me your contact information and I’ll be glad to answer all of your questions.
Or, if you prefer you can call me at (if I’m not in, leave me a message after about 6 rings), sorry about that but I’m on the phone a lot: 252-563-8688.
If interested we can send you a Video that will show you exactly what your customer, client or patient will receive. The Video shows you exactly the set-up process as well as the exact request your customer will experience.
And the above Video, Google 4-5 Star Reviews Fast and Easy, does all of that in 4 minutes.
Plus . . . you will see how to get more of the type of Reviews you want, the 4 and 5 star reviews!
Hope to talk with you soon. Bye for now
Are They? This is a brief look at 3 Trends, 4 Reasons and 3 Ways, to answer the question, Are Online Reviews Necessary? And if so, how to ask for online reviews , , , , or not!
See the related Videos below for more information on the POWER of Online Reviews and Referrals in your business. PLUS, see other articles and Videos here to see how you can create your own Videos, or have us do them for you.
3 TRENDS? . . . No . . . 5 TRENDS!
Here are 5 consumer trends about online Reviews for 2018:
1. 63.6 percent of consumers tend to check for Online Reviews before visiting a business. Searched more than any other site for online reviews is Google.
Google and Facebook are now in 1st and 2nd place when it comes to online
Reviews. There are a number of other sites that concentrate on reviews but are not experiencing the same growth pattern.
2.53 percent expect a response for the review they wrote. Of those who leave a review only 63 percent say they ever received a response. Most people are disappointed when they never hear back.
3.94 percent avoid a business when seeing less than good reviews. 80 percent trust a business with a 4 or more star rating.
4. Reviews are on the increase for Banks and Insurance Agents.
5. Customers tend to not trust a business with less than a 4 star rating. The rating that is trusted most, by 80 percent of consumers, are businesses with a 4 and above star rating.
So . . . what do you think . . .
Are Online Reviews Necessary?
Seeing that the statistics are reporting that 6 out of 10 consumers are using reviews, what is your response to that question?
I know that if I were a local business, where customers visited my location(s), I would certainly be aggressively active in obtaining solid online reviews.
If the above isn’t convincing enough see what Invespcro recently reported: “90% of consumers read online reviews before visiting a business and 88% of consumers trust online reviews as much as personal recommendations.” This is too huge to be ignored. Online reviews are a MUST for local businesses. YES, Online Reviews are Necessary, that is if you are on a growth strategy.
1. They can bring more business since 6 of 10 read reviews.
2. 84% Trust reviews as much as a personal recommendation.
3. 74% think reviews are only relevant if posted within 3 months.
4. 78% read reviews, bought and were satisfied.
Put the above stats together with the fact that 7 out of 10 customers will leave a review when asked.
There is no denying the fact that online reviews are necessary for most local businesses. Your reputation is at risk here. Reviews promote, builds and maintains your reputation when done correctly.
If you are not asking for reviews you are probably putting a bunch of dollars in the pockets of your competitors.
Don’t have the time? Or, do not really know how? Read on we’ll make it really EASY!
What is The BEST Way to ask?
Send them an invitation the hard way or the easy way . . . but yes . . . definitely, send them an invitation. The ROI can be exceptional.
Think about it. What is your average gross profit per sale? Or, what is the lifetime value of a customer?
How many sales could you gain if you had the top review ranking in your area for your products and or service?
1st – Hard Way
Would you be inclined to take less than 30 seconds or . . . would you rather take more than 10 minutes to ask for a review?
Would you prefer time-saving personalized automation or . . . needless time-consuming involvement?
One-on–one with your customer is the first, but hard way to ask for reviews.
The biggest problem here is training your people to do this well. One-on-one after the sale tends to be time consuming, inefficient and it is inconsistent. At times a review is requested but at other times it is not done. But when it is done it’s often not handled well.
2nd – Hard Way
Send a series of Emails. First you need to craft the email properly. That takes time and probably some testing. It takes more time to send out and to manage.
What if your customer does not respond to the first email? What if they miss your email?
If you take the time to send out emails then it needs to be a series done via an auto-responder like Awber. Then you need to manage the results.
and . . . #3 . . . The Easy Way!
OK, here it is. Fast and easy! Automation! Yes, but automation with personality!
Automation is both quick, easy and it looks like a personal request from you, from your company. Plus it gets better results, much better!
We have access to software that sends out an invitation upon your entry of their phone number, about 10 seconds of your time. You have the option of making it more personal by also entering their name, and their email . . . if you wish.
The invitation has your logo and name on it. It’s a “Thank You” note for their business. And along with the Thank You there’s an invitation to leave a review, if they are so inclined.
We think this software is so well done, and it has such a good response rate, that we are currently providing it FREE for 30 days.
Need more details? Let me explain and answer any questions you have. Call me so we can chat, or send me an email and I’ll get some details out to you.
Disclaimer: Yes, we are an affiliate with this company. Somehow we need to put food on the table. Most important, however, is that these folks provide an excellent product with even better service. We hope you understand!
You can reach me, Joe, at: 252-563-8688, Please . . . if I’m not available (on the phone a lot) leave me a message after about 6 rings . . . sorry about that but if you hang on and leave a message I’d really appreciate that.
Or, Email me at: Info@123TheBig3.com
But even better! Since this is FREE, and it has zero obligations, let’s get you started now – FREE!
To get started right away simply click on the above button, or click here to enroll! Then, simply fill out the details and we will get you set-up within 48 hours. FREE for 30 days. See how many Reviews we can help you secure in 30 days then cancel and they are all yours.
COST after the FREE Trial? You may continue your service at a discounted price of only $97 per month. Price will not change for as long as you keep your account.
Yes, take a look, it’s on us, FREE, for 30 days. No obligation!
There is no contract, you can cancel at any time, no questions asked.
We look forward to talking with you. In the meantime, if I may ask . . . do us a favor . . . leave a comment below, “Like” our Videos. Your engagement is helpful and encouraging.
Hopefully you agree that online reviews are necessary. If you do not already have a “REVIEWS” strategy give us a call. We can help you build solid reviews on any review platform.
Thank YOU !
Hope to talk with you soon. Bye for now
P.S We will only make the above FREE offer service available to ONE company in a discipline in a given location. So . . . you may want to get on-board before your competitor does! Why? Because of the answer to my question: Are Online Reviews Necessary?
See the POWER of reviews and referrals to increase traffic to your business!
Online 4 and-5 Star Reviews will increase your traffic and therefore your revenue. Review the brief videos here and let us know your thoughts.
Review our articles and Videos to see the Power of 3:The Big 3
The statistics used came from:
Review Trackers, and
See how you can create your own Videos. Or, contact us to build them for you at: 252-563-8688 or email: Info@123TheBig3.com
Below, Pick up your FREE copy: THE ESSENTIAL “Customer Service” TUTORIAL
To Discover The POWER of 1 Referral Multiplied could be your best marketing strategy bar none. This is based on referrals and reviews. To be a bit more accurate, this is really based on your online reviews.
Below we will provide you with 4 essential ways to increase referral traffic , your online presence and revenues by increasing your 4 and 5 star reviews.
Keep in mind that these online reviews are now accepted by 87% of folks online as being as trusted as a personnel recommendation.
That said we need a reminder that just as a personnel recommendation needs a few qualifications to be accepted so too the online reviews have their own acceptance criteria.
You only accept a personal recommendation from a person you trust. Right? . . . absolutely!
Similarly, you only trust certain online reviews. When it comes to Google Reviews we want to have a certain number of them in order to be accepted. Also, for most of us, there must be a certain number of them in order to be valid.
And they need, on average, to have a 4 star or better rating.
The POWER of 1 Referral Multiplied
So, what about those 4 essential things we must do? Here they are!
Our goal is to help you, anyway we can, to multiply your referrals, your positive reviews. WHY? Because they make up a very powerful part of your business! They may even be THE most powerful part of all your marketing strategies.
Get yourself, your staff and your business into “Customer Service” Mode.
Help your staff to understand that they must treat your customers as they would like to be treated when they are out looking for goods and services for themselves, or for their family.
Your business needs a genuine practice and attitude of service, of helping and the provision of a real benefit. Your business must have a strong belief that you are the best supplier of what it is you do and provide to your audience.
To see a fuller explanation of this pick-up your Free copy of: THE ESSENTIAL “Customer Service” TUTORIAL at: Info@123TheBig3.com.
You simply need to get started.
Ask for Google Reviews from your customers, from every customer. You may do this the hard way or the easy way.
The hard way is to interface with every individual customer, person to person. Most of us feel uncomfortable with that approach. And, at the end of a transaction may not be the best time, your customer wants to be on their way.
The easy, and most effective way, is to use a piece of software* that takes you about 9 seconds to complete for each customer. Notice I did not say “with” each customer, but for each customer, after they are on their way. This software will also manage your reviews differently, a 3 star or below review, versus a 4 or 5 star review.
For more on this ask for the video that will show you how your customer will be approached by a non-threatening friendly invitation, to leave a review. They can choose to do so or not. If they go ahead this video will also show you what they will experience.
With this method there is no pressure to perform, from yourself or your staff, and no confrontation of your customers. And, this has proven to be more effective in providing business owners with more responses and consistent long term use.
Remember!!! This is all about your reputation as a provider of your goods and service. Most work very hard to protect their reputation. No reviews may be just as bad as negative reviews. People will be calling your competitors with strong review ratings. Don’t put those dollars in their pockets.
Recently I read a review where the customer absolutely loved the business owner and everything about his expertise. However, because his staff was so incompetent she could only give that business a 1 Star Review.
When someone searches for you online, or when they visit your place of business, they trust you, your staff and your business. Once that is violated they will no longer offer you the privilege of buying from You.
Of course, if you are the only one in your area you may have an advantage. However, whenever possible they will buy from your nearest competitor. Even when that competitor may be an uncomfortable distance away they will frequent them whenever they can.
Therefore, you as the business owner MUST always be aware of how your customer, client or patient is being treated or served.
Question: Would you return to your business for what you provide and how you provide it? Would you refer your business to your family and friends? I’m sure you would and do?
You need to protect that reputation with a continuation of strong positive online reviews, as well as personnel referrals.
One statistic says that, “87% of customers trust online reviews as much as a personal recommendation.” Every local business needs to know this and take advantage of this important fact.
Another interesting factor is that the greater the number of online Reviews the more meaningful they tend to be for that business. However, in order to gain the readers business they need to have a rating of 4 stars or better.
And . . . you need to have more of these than your competitors, significantly more.
The FIRST point above is THE Most Important!
We need to return to an old essential many businesses tend to miss today. In order to secure positive referrals and reviews we need a better handle on customer service. Yes . . . that is it! Customer Service needs to be reborn!
Many of our fast service franchises, and our culture, is in a –need it NOW– posture. This may be one cause for the loss of customer service. When we want something we not only need it but we need it like . . . NOW!
However, I’ve noticed that a few of the larger retailers are beginning to bring customer service back into their operations. I’m sure you notice that also.
Genuine Customer Service is Essential today, perhaps more than ever. Most of us dislike a false smile or an “I need to do this for you because my boss dictates it” attitude.
We need the real thing, from the heart, if you will. That’s why we’ve created: THE ESSENTIAL “Customer Service” TUTORIAL. It’s designed to increase both referrals and reviews. They can multiply and perhaps even become viral, hopefully.
Think of that . . . get a number of people who enthusiastically refer you and your staff, your business, to others. That excitement tends to be passed on . . . and on to many others.
Ask for your Free copy, THE ESSENTIAL “Customer Service” TUTORIAL at Info@123TheBig3.com.
But watch this Video for more information on how to increase your referral and online reviews. Or see our Articles here at: www.123TheBig3.com, The Power of 1 Referral Multiplied.
When you request your copy of THE ESSENTIAL “Customer Service” TUTORIAL also ask for The 50 Statistics, you will probably enjoy this infographic. Send your request to my email: Info@123TheBig3.com.
One more thing:
Your reputation is on the line out there . . . online. Without an adequate number of 4+ Star rated reviews people do not know if you are good or bad.
When people search for your type of products or services they will call you first if you rank better than your competitors. We can help you do just that. All we need is a few basic pieces of information and we will get you started with a 30 day FREE Trial.
*We have access to software that sends out an invitation upon your entry of their phone number, less than 10 seconds of your time. You have the option of making it more personal by also entering their name, and their email . . . if you wish.
The invitation has your logo and name on it. It’s a Thank You note for their business. And along with the Thank You there’s an invitation to leave a review, if they are so inclined.
We think this software is so well done, and it has such a good response rate, that we are currently providing it FREE for 30 days. This is a one way to show you that we have full confidence in our product.
Need more details? Let me explain and answer any questions you have. Call me so we can chat, or send me an email and I’ll get some details out to you.
You can reach me, Joe, at: 253-740-5313, Phoenix Time 9 – 3 pm preferred please.
Or, Email me at: Info@123TheBig3.com
But even better! Since this is FREE, and it has zero obligations, let’s get you started now – FREE!
To get started right away simply click on the above button, or click here to enroll! Then, simply fill out the details and we will get you set-up within 48 hours. FREE for 30 days. See how many Reviews we can help you secure in 30 days then, if you decide to cancel they are all yours.
After the 30 days FREE you may continue for our discounted price of only $97 per month, for as long as you keep our service.
Yes, take a look, it’s on us, FREE, for 30 days. No obligation!
There’s no contract, you can cancel at any time, no questions asked.
We look forward to talking with you. In the meantime, if this article, Discover POWER of 1 Referral Multiplied was helpful and if I may ask . . . please . . . do us a favor . . . leave a comment below, “Like” our Videos.
Also . . . Please . . . keep in mind that although You may not be in love with Google, most of your potential customers are using Google in an attempt to find YOU!
We appreciate Your engagement as it is both helpful and encouraging.
If this article, Discover POWER of 1 Referral Multiplied, was helpful and if I may ask . . . please . . . do us a favor . . . leave a comment below, and “Like” our Videos.
How is the power of video proven by the statistics?
The stats show how people are using Video. Many of these statistics may be both surprising and amazing!
If you are like most people and prefer your info via video rather than the written page have a look at this brief 2 minute Video.
Statistics can be very revealing. There’s no question that the statistics reveal how people are turning more and more to Video.
From this every local business should discover Video to be a vital, necessary, vibrant, and their main, marketing strategy. The stats reveal that every local business needs Video . . . and here’s why.
Because the proof of the power of Video is in how people are now using this amazing tool. More people than ever before search for Video reviews when shopping for goods and services. Video is more appealing and more popular than reading the printed page.
Have a look at these 5 quick stats that reveal the above. These stats show that every local business can use Video to increase traffic and revenues.
1. 85% of the US internet audience watches Video. In Saudi Arabia there is 98% of online Video penetration among the population (via statista).
2. Over 500 million are watching video on Facebook every day, according to Forbes.
3. Over half (51%) of the marketing professionals worldwide name video as the type of content with the best ROI (Return On Investment).
4. Wirebuzz reports: Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
5. 64% of consumers purchase after watching branded social videos!
How-To DO Video
This tends to be a major drawback for many local businesses. The time and the How-To of Videos can be a major stumbling block.
We have prepared a number of How-To Tips for doing Video properly. With these tips you’ll soon have your own stats to prove the power of Video.
You may do Video yourself with a slide or text presentation. Or, if you are appealing on camera and like it, use it.
If “Time” and/or the “How-To” is a concern you can always hire this job out. Call someone like Fiverr. Or call us we’ll do it for you.
Use Video in Your Business, Count the Many Ways!
You can use Video in your business in more ways than you can handle. And the stats will back you up to make this a major marketing strategy.
Use them like this and you too will have statistics that prove the power of Video.
Count the Many Ways You Can Use Videos Profitably
Use Video: 1.On your website!
A statistic from Forrester says: Video here will give you 50x – not % – but 50 times better chance of rating on the first page of Google!
Use Video to: 2. Introduce your business to new visitors.
3. Welcome your visitors and tell them what they can expect from you to solve their problems.
4. Talk about your new or ongoing Introductory offer, Special or Seasonal or Holiday Sale.
Or, Use a Video to: 5. Introduce your audience to a product or your product-line or why your service is special and better than your competition.
Use Videos: 6. In your Blog Posts . . . perhaps even 2 or 3 Videos may be appropriate in a given Blog.
7. In a training course or a Tutorial, by its lonesome or do a series. Many people prefer to watch Videos much more than reading text.
8. And Do Not forget your Social Media accounts, FB, Instagram, LinkedIn, etc.
9. Create a Video Blog, a Vlog.
Use Videos to: 10. Do Interviews with gurus in your business.
11. To make a presentation and to
12. Record testimonials.
Send us an email or leave a comment below as to how you are, or planning to, use Video.
What about the Videos seen here?
Do you like the style of this Video? You can now obtain this software and do this type of Video yourself. If you do not have the time, and/or the How-To, give us a call. Currently we have room to take on a couple more clients.
Or, get the software and do your Videos in-house. The software is available. We’ve arranged a 7 day Free trial so you can try it out. It has a lot of built-in done-for-you things making Video creation a lot easier than ever.
For more on this software I’d be happy to talk with you. Or, if you have any questions, email us. Or, better yet, leave a comment below. That way your question can be seen and shared with others who may have the same thoughts.
An Introduction to 15 Traffic Building Video Tips and Tricks – Chapter 1 –
The Statistics For Local Business to Include Video are Out of Sight!
As a business owner if you are not using Video you are leaving a lot of dollars on the table. NO – better put – your competitors are taking them out of your pocket. YES! That is a better way of stating the truth of this matter.
If you are a local business the evidence for using Video in your marketing is, at the very least, compelling if not overwhelming. The evidence proves that Video marketing should take a front row seat when it comes to both your marketing focus, your marketing budget and your time!
Reports tell us that 90% of online shoppers find Video helpful when making buying decisions. Retailers back this up by reporting that products with video sell more than those without a video. You Must be using Video!
Is online Video right for you, for your business?
Absolutely! And here’s why.
Nearly 85% of every adult in the US has access to the internet. For those under 50 that number is closer to 95%. With stats like these – How many of them need your business, your product and/or your services?
So . . .HOW?
How do we get started? That is a typical concern or question.
Of course you can do it yourself. With the software now available you can create your own Videos. That, of course, assumes you have the desire and the time to do so. See below for how to get started today!
No desire? No time?
Then your option is to hire it out. Below we provide recommendation for both options. We will recommend software allowing you to create your own Videos. We will also recommend sources who will do Videos for you.
The thing is you do need Video as an intricate part of your overall marketing strategy. If, that is . . . if you want your business to grow or you are in need or want more revenue . . . then . . . you need Video to be a primary marketing tool. Why? Because Video is now the most sought after means of making buying decisions. More people are interested in seeing a Video than they are in any other means of learning about you, your products and/or the service you offer.
Therefore, let’s move on with the 15 Traffic Building Video Tips and Tricks you need to get the Video job done. These apply whether you’re hiring this job to be done for you or if you do it yourself.
If you are hiring Videos to be built for you make sure you are hiring someone who puts each of these 15 traffic building Video Tips and Tricks recommendations into the building of your Videos.
If you are doing Video creation yourself be sure to follow each of these 15 steps as it is the very best process in creating Videos that secure the most traffic and the best ranking possible.
5 Benefits for doing Video right include:
1. The Visitor time invested on your sight increases. Research says Audience Retention increases from 64% to 85% when viewing a Video. A lot of sales can happen with that increased time on your site.
2. Marketers back that up with 71% saying they get higher conversions when using video than they get from any other marketing platform.
3. Visitors view more pages thereby increasing your brand awareness.
4. Conversions are increased which means more sales when Video is present.
5. Because your Videos are more successful in engaging your viewers the YouTube ranking of your Videos will increase = more traffic and more satisfied customers, patients or clients. And . . . greater ROI.
One more statistic, for the road to success:
Digital Context Next stats: 80% will recall watching a video 30 days after they’ve seen it and 46% of those folk will take action. Action taken may be to request more information, visit the website or your company or make a purchase.
How many dollars are you missing because you are not using Video? Or how much revenue are you losing because you are using Video but not doing it properly?
What do you think is the best way to use Video?
Let us know and we may use your thoughts and comments in our next revision. If we use your ideas we’ll send you a copy of our next revision.
One last thought . . . if I may . . . Have you given any thought to building your own videos? If so . . . please . . . have a look at the software we love and use. We have arranged for you to have a Free look. See how easy, yet comprehensive, this software is. Click here for your 7 day Free look. Anything you create on this site is yours to keep whether you buy or not . . . so learn . . . enjoy, and see if this might be a fit for you and your business.
Ask for our Monthly Newsletter!
We produce a monthly Newsletter to help you in your marketing. If you would like to try a copy . . . please do so . . . try it for 3 or 4 months to see if it is a fit for you. Of course you may cancel at any time. Click her: Yes I’ll Try Your Monthly Newsletter.
Always glad to hear from our viewers. Send me an email or make a comment below.
If you would like to receive New Posts as we produce them (perhaps 3 or so per month) click here.
Also, we are preparing for the launch of our Tutorial. We’ll let you know when that happens.
P.S. See below for the First Four Tips of our Tutorial:15 Traffic Building Video Tips and Tricks . These First 4 tips are not to be missed. This is a dynamic Trio+1 of helps that make your visitors, in their first 5 seconds, decide in your favor. They open and watch your Videos. And it’s free, what can you lose but a few minutes invested for good, valuable information!
Keyword Recommended Resources:
The Keyword tool we use most often is this Keyword Tool. Last I checked they still had a Free version but the paid edition is outstanding. When I bought it this was a one-time lifetime fee.
Google Adwords, Keyword Planner is also good and it is Free. You do need a Google Adwords account but it to is Free, until you place an Ad but you are not required to do so at this point in time.
There are any number of Keyword tools. However, I find that most do require a monthly fee which i am about up to here with. That’s why I recommended the two above. The first one, if a fee, is one time and good for life. The Google Keyword Planner is not as good as it once was . . . but it is still free last I checked.
This Blog post is about the Importance of the Title, chapter 2 – Tip 1 of 15
The Video Traffic Building Power house of Four is THE built-in powerhouse to gain that all important first impression for your Videos. Without a good first impression your Videos will not be opened. The following opens the door on How-To do this right and best.
More about the “built-in” system in a moment.
The brief video here is an introduction to the 4 Pillars that YouTube has put in place for the search engines to find your Video. Know them and uses them.
There’s a strategy in achieving a good first impression with your Videos that involves 4 parts. There are 4 parts, or pillars if you will, that you must attend to in order to be assured of a good first impression of your Videos.
This “strategy” is set up by YouTube. When we make YouTube happy both our visitors and we are happy. In order to secure a good ranking for your Videos YouTube looks for a number of items. In fact, it may be better said that YouTube requires a number of things be done or included, which we like to refer to as pillars . . . The Four Pillars.
The Four Pillars
Here’s the list. The Four Pillars that need your focused attention to attain a good first impression are:
1. A story-telling Title 2. The Multi-Layered Video Description 3. 4 + 1 Tag(s) Types 4. The Stand-Out Thumbnail
This first impression strategy entails careful focus in each of these Video Four Pillars. First let me give you the short story summary. We have an article on each. Simply click on the subtitle for the article you wish to review. Or, if you prefer, check the list at the bottom of this article.
What is a description? Does it not describe? . . . Absolutely!! . . . In other words it tells a story. Now, this is a unique story. It is a true story about your Video – what it is – what it will deliver – why they should watch it – how it will impact them, your individual visitors.
Your description tells the story about your Video using all of the appropriate keywords and keyword phrases you can pack into the allotted space.
The description is to be so appealing that it drives your audience to open, and to watch your Video.
The above is but an introduction to the 4 parts, the Video Four Parts, of our 15 Traffic Building Video Tips and Tricks found in our tutorial. This is the WHAT to include. The related Blog posts include the WHY and the How-To information.
You get the point. Each of these Four Pillars are opportunities to score a good first impression by telling your Video’s story.
Keep telling the story of your Video in different ways, 4 – different ways. The Video Traffic Building Powerhouse of Four is a story telling strategy. This strategy is 4 pronged: Title, Description, Tags and the Thumbnail.
Thees Four Pillars act as One while being independent. They feed on and add to each other. Any one may make the good First Impression needed. Or, for the inquisitive visitor, each will add to the others making that good impression even more likely. Each Pillar stands alone while adding to each other.
If each of the above Four Pillars are done with some thought and skill you win. The idea is to know what YouTube wants and to then deliver that.
HOWEVER, and much more IMPORTANT, know what your audience wants and deliver that.
The interesting thing is that YouTube is doing its best to help us deliver what our audience wants. Now there’s a hand-in-glove scenario we need to take advantage of. Serve your audience while giving YouTube what they want. Or, give YouTube what they want and you will serve your audience.
Have a look at the more detailed aspects of these Four Pillars designed for good first impressions. See the links below. Implement the strategy of this Video Traffic Building Powerhouse of Four to secure good first impressions. This is the first step to better rankings and more traffic via Video.
Again . . . here they are . . . links to the Power of Four:
Chapter 5 – Tip #4 of15 Traffic Building Video Tips and Tricks
With these 6 tips to POP Video Thumbnails you can build them yourself, FREE and in a short time.
However, YouTube will generate a Thumbnail for your Video if you do not. BUT, Do not leave that up to them as it seldom, if ever, makes for that first impression you need and want.
The Thumbnail is what your audience will first see when they find your Video.
To make your Video Thumbnails “POP” you can do several things. Here we will share with you a few ideas to keep in mind . . . no . . . To Do!
Plus one great, AND Free, tool that will make your job a whole lot easier. This is the tool we use.
But first what in the world do we mean by “thumbnails” and why are they important? Then we’ll give you 6 Tips to POP your Video Thumbnails showing you how to make your own Thumbnails and How-To make them, YES . . . POP!
The video “Thumbnail” is to the video what a cover or jacket is to a book, but in miniature. If it’s interesting or enticing to a viewer they’ll click on it to see what you are communicating. Therefore, make your video thumbnail appealing, interesting and compelling enough to open and to look inside! Make it POP!
You can make it POP – Standout with the Free Software we use – see below.
This is important to understand . . . Why Thumbnails?
Earlier we talked about our Title and its importance in making a meaningful first impression. The reality is that often the video’s Thumbnail is the first thing that catches our attention. Therefore it‘s the Thumbnail that makes that all important first impression and the first responder to that all important task . . . responsible for building traffic.
As said a moment ago, DO NOT leave this very important step to YouTube.
Therefore spend some time with this and make it stand out. How? That’s exactly what this article is all about.
Making Your Video Thumbnails Stand Out or POP
Design it carefully. If your creativity does not include the graphic arts this may be something to hire someone in Fiverr to do for you.
But before going there, let’s review a few helpful thoughts.
Whether you do your own Thumbnails or hire it done make sure those responsible abide by these 6 tips to POP them.
The first 3 Tips, and you CAN certainly Do These:
ONE: Use bright vibrant colors to cut through all of the noise out there.
TWO: Make the foreground in high contrast to the background. Along with the above.
In the How-To do all of this “tool” we recommend below look for options to sharpen the image and to “saturate” it. Increase these by about 30%. Since the image will appear rather small in YouTube the sharper your image the better it will be found, seen, opened and watched.
Three:Include close-ups of faces when you can make them fit. Babies and animals can also be compelling. The Canva software can help with this. That’s the tool we use. More about that tool coming up.
In Your Design use some Text
Four: Include some text, but no more than 4 words, only 2 or 3 is even better. Remember this is in miniature so we want it understood and not impossible to read. In YouTube notice the side bar showing a list of related Videos to appear. Those are the Thumbnails – rather small.
Five: Choose those few words to tell the viewer what this video is about. See what you can come up with to tell the story of your Video in 2, 3 or 4 words. Have some fun with this, be creative. Six: In your Video use some of the same keywords and graphics used in your Thumbnail. This will put people at ease. They will relate to what first impressed and enticed them to watch.
The FREE Tool
Six: Canva is the free tool and it makes your design work much easier. No need to hire this done as with Canva you can complete your own Thumbnails. And you’ll make them POP!
This is a drag and drop software that makes life not only easier but fun – we use it all the time for creating our Thumbnails and other needed images. You’ll be able to ace it in no time. You can get the FREE version to meet most, if not all, of your needs. Available at: www.Canva.com.
The top tool bar in Canva, see the blue background above, allows you to click on the page you are building a post for. These are in the size that medium uses.
Third from the left is the YouTube Thumbnail. When you click on it you are given a large number of choices. Click on one and start building. If you don’t like the one you chose, click on another and it will replace the first one.
You may scroll down and choose any number of options including a blank slate. Its all on a drag and drop system. Use their material or import your own.
The 3 Thumbnails below the above tool bar are a few of the Thumbnails I built with this software for YouTube Videos. These were from free backgrounds they supplied. You can use your own images if you wish. You can play around with the text and end up with the font, size and color you choose. It’s very flexible and easy to use.
A Few Additional Thoughts:
Review Your Thumbnail
Once thought through and designed reduce its size to 120 x 68 pixels. This is the size it will appear in the right sidebar in YouTube. It needs to be clear, in focus and communicate – “OPEN ME!” – “CLICK HERE!”
DO NOT Bait and Switch
We know you would never do this intentionally but it is a good reminder. Keep your video Thumbnail true to the content of your video.
In your video use some of the same keywords and graphics used in your Thumbnail so people easily see and relate to what enticed them to watch.
A few Additional Tips:
Seven: View Videos of the same subject in YouTube Thumbnail size. Contrast your color scheme to theirs – make yours stand out.
Eight: Tags. Look at your competitor’s Videos. Check their tags for those you may have missed and that would fit in your Tags section.
When you open up a Video in YouTube you’ll see the info on that Video. The Tags are listed there – have a gander for good ones you missed.
Nine: Another TOOL that we have found to be invaluable is the Video building Software we use and love. If you are interested in building your own Videos we have arranged for a 7 day FREE Trial for You. Have a look, if nothing else you’ll get a few ideas . . . and . . . its FREE!
We love it because it has a huge amount of the work built in – one click and the images are chosen for you. Or you can use your own, or a mix of both. A number of other options like, music, motion and template style are each DONE FOR YOU. You choose. One additional click. Have a look, click here.
Whatever you build in that 7 Day Free period is yours whether you decide to buy or not. Build as many Videos as you want, download them to your computer, use however you wish. Its well worth the money and certainly worth the 7 day free look we were able to arrange for you.
OK there you have it, another Traffic Building part of this process of crafting and designing your videos.
Go to Canva, set up an account and start building your Thumbnails.
Please . . . let us know of any questions you may have. We would also appreciate your comments below as to your thoughts. And/or send me an email as we always read those, answer them and appreciate hearing from our viewers.
Tag Your Videos Properly or they Will Not be found
Chapter 4 – Tip #3 of15 Traffic Building Video Tips and Tricks
Tags are essential as they are used by your potential viewers to find you. PLUS, YouTube uses them in their algorithm to rank your video.
If you do not tag your videos properly they will not be found. Tags are related to your Keyword. They are not that different from keywords themselves. A Keyword is your focal point of your article or video whereas your Tags are related to your keyword, they are part of the same family.
Video Tags come in 4 basic categories, plus one not so basic but helpful tag. The four basic tags are as follows:
And then there is the “not so basic” tag. See below for number 5.
1. Specific Tags
A Specific Tag is a word related to the Keyword(s) your prospective viewers would search for to find your content. Specific: meaning a single word.
For example; if you are writing about your business your best tags are related to your business keywords. A Dentist who wants to acquire new patients might offer a discount on cleaning teeth. Their tags would be focused around that concept, or their practice and teeth cleaning.
What is the focus of your business, your products and service? What are you offering to your prospective customer? There are a ton of keywords and words, or tags, related to those keywords.
While a cement contractor deals with cement that contractor solves numerous and varied problems. Think of the potential keywords and tags that could be used. Tags for your business are probably more than you can use.
2. Contextual or Generic Tags
What is the general concept or thought of your video? Your tags will reflect that subject matter. Your tags will relate to that topic. If your topic is about your Dental practice or your accounting business or your Resort; your tags will relate to those general topics or categories of business.
Generic tags speak to the How-to of your business, or to the Blog about different aspects of your business, generally speaking.
A generic tag would fall in the area of a group or a class and not be specific. Teeth cleaning would be specific whereas a Dental practice would be more of a generic tag.
3. Compound Tags
Keywords or Keyword phrases of 2 or more words comprise your compound tags. Most often these are keyword phrases. Since most searches are phrases they make for the best tags. Two or more words that meets your potential visitors needs are like gold when it comes to driving traffic to your Videos.
You may even tag the title of your Video. In fact that is highly recommended. Place your Video Title in your Tag section but do not include those non-counting prepositions. You may if you wish but there is no point and you may need to exclude them to stay under the 500 maximum characters YouTube allows.
4. Common Tags For Every Video
For your YouTube channel you may want to include a common list of tags for each video you produce for your channel. If the general subject matter of your Videos are related so your tags will be related. You will have a group of “common” tags most of which you can use with every Video.
Weed out the ones that do not fit a specific Video. And you may also want to include a few tags specific to each video.
5. The non-Basic Tag is a Misspelled Tag
Yes! The not so often used and “not so basic” tag is the one that uses a commonly misspelled related tag or descriptive word.
Find a tag or two that may be communally misspelled and include them in your list attracting a few more visitors. And to keep the search engines actively engaged in your favor. It works.
For example Business is often misspelled as buisness, and politician is often seen as politican. Google a few of your tags to find how it may be commonly misspelled. If it’s not a common misspelled word there is no value so don’t make them up on your own.
Play with these tags a bit. Have some fun. The tags for a given Video may need some of its own specific tags. And . . . you may need to eliminate a few of the “common tags”. Make the adjustments as you see fit.
The benefits are well worth the time:
– With the above done properly the next Video to come up on the list in the right column may be yours. Think of what may happen when you have 10 or 25 or more videos – YES – many of them could appear in that list in the column to the right for your viewers to see and also watch.
– YouTube will also take notice and reward you with better ranking positions when prospective viewers search for and watch your content.
– Your traffic will continue to grow as you add proper Tags to your videos.
– Whenever possible link your Videos. At the end of your “Description” add under a heading such as Related Videos For your Viewing. List their addresses for your visitors to copy and paste.
– Tags used properly, and other tips implemented will all add authority to your channel which means YouTube will treat your Videos more favorably. So put some thought into this as your tags are an important member of The Power Quad for more authority and More Video Traffic.
A Few Additional Tips when considering your tags:
– YouTube gives you only 500 characters for Tags so use them wisely.
– Prepositions are counted as part of your 500 characters. However, they are ignored when considering your ranking. Do not include, and, as, or, etc.
Get a list of prepositions and exclude them from your tags. If you need help you can always Google “prepositions” in Google Images for a list.
– YouTube will consider the arrangement of your tags as their order of importance. So place your most important tags first., including your Title, without prepositions.
The best way to do this once was is to type them in a document. Separate them with comas. Once you have the order the way you want them copy and paste into your YouTube “TAGS” area.
Now, below the TAG area there are a number of helps, “sort” being one. After you have put in all of the appropriate Tags you can think of then click on “sort”. Click “sort” to rearrange your Tags in order of importance and save – done.
Also use those other helps such as “suggestions”. I find it strange that many are great from my Video but a few are nowhere close – do not use those ones.
Remember, no more than 500 characters, including spaces and comas.
– Use an assorted mix of TAGS from each of the 5 areas above.
Follow these instructions for finding, listing and including TAGS and you will get more traffic to your Videos and to your website.
One last thought. Need help in building your own videos? Have a look at the software we love and use. We’ve arranged a Free look for you to see how easy, yet comprehensive, this is. Click here for your 7 day Free look.
Please . . . let us know how we may better serve you . . . and . . . did this content help? Feel free to comment below and/or contact us via email.
Your Interest and time are appreciated . . . Thank you!
15 Traffic Building Video Tips and Tricks
Go to Chapter 5: Looks Do Matter . . . 6 Tips to POP Video Thumbnails
Chapter 3 – Tip #2 of15 Traffic Building Video Tips and Tricks
With YouTube being the second largest search engine in the world . . . and with its growth reaching new records every other day, or so it seems, it is a must for your business. Take advantage of all that traffic!
When writing your Video description keep it personal, warm and friendly. Speak to one individual. Rather than saying, “some of you out there . . . “ say, “you may be having this problem . . . “. This is up to you but be aware of the tone you are setting. Most of us like to engage one on one rather than as one in an unknown group.
The 5 Important Guidelines
To write a killer description of your video there are 5 key tips or guidelines we need to include. They are:
1. Keep it to the point and at least 200 words. 2. Your first two sentences must be written skillfully. 3. Include a call to action. 4. Add more related links. 5. Add your contact information
1. Keep it to the Point and at Least 200 – 300 words.
Remember this is a “description”. The “description of your video is to be just that. What is your video about? Get at that quickly and Stay on Point.
One of the first things to do in preparing to create any video, blog or article is to make a couple of lists.
1. The first list are the content ideas you want to cover around your keyword. What is the problem your audience needs solved? Show “you understand”. Talk about their “pain”. Then . . . solve their problem.
2. This second list is two-fold. Focus on one keyword. Short Videos tend to get more views than long ones. However, if you are doing longer Videos you may focus on more than one keyword. Even with a short Video you can use a keyword phrase versus one word.
Part two of this second list includes all of the relevant words, or tags related to your keyword or phrase. When you talk on one Keyword there are a bunch more related words. Use those as your tags. More on “tags” coming up next in tip #3
2. Your first Two Sentences must be written skillfully.
In this “description” you want to include 2 items within the first 2 sentences. They are: 1. Your main Keyword or Keyword phrase. 2. Your URL where you want people to go. Do this in a hyperlink. Herein lies some controversy. See below.
When using your keyword(s), or your long-tail keyword phrase, be sure to make it appear natural. Do not force it to fit. Make it flow as a natural part of the content.
Become an excellent story teller. Your Title begins to tell your story. Your keyword is a story in and of itself. But those first two sentences must be crafted to tell the story of your Video in a way that compels your visitor to open AND to watch your Video.
These are the first, and could be the only, words seen in your description. These sentences are critical to your video being seen and therefore to be favorably ranked.
Why 2 sentences? Short sentences are more easily understood. Only the first 157 characters will be seen initially. And with some search engines it may be only the first 100 characters so make them count. Therefore make them short, clear and with your best description of your video.
These two sentences, 100 characters, need to include your keyword and your Call To Action (CTA) via a hyperlinked work connected to your URL or Blog . . . wherever it is that you want people to go.
Controversy? A CTA here may be too early. It may not be as effective as more intrigue and/or more reasoning to open and watch your Video. To make YouTube happy we want as much watch time as possible before moving on.
I would opt-in on holding the CTA to later time.
The above will not only drive more traffic but this will drive a better ranking of the video as well.
3. Include a Call To Action.
Well, we already spoke of this a bit. This is a good area to spend some testing time. See how well the early CTA proves out. But always end your description with a call to action.
You always want to engage your viewers. You want them to interact with you and with your content. This is how you want to set up your Facebook business page as well. Interaction or engagement is another important key to traffic growth.
4. Add More Related Links
These can add to your CTA opportunities.
All and any Links are fair game as long as they add to visitor satisfaction. Add links to other related videos, blogs and articles. Add them at the end of your video description.
You might even want to add them to the end of your video and let the video run another 5 to 10 seconds for people to see. At least do this with your CTA URL of your website or Blog or FaceBook page.
More on what to add to the end of your Videos is coming up near the end of out TIP list of 15.
5. Add Your Contact Information
How do you want viewers to contact you?
Add that info to the end of your video along with your other “Related Resources”. I like to place my contact info before I list the Related Videos and Articles.
One last thought. Have you given any thought to building your own videos? If so . . . please . . . have a look at the software we love and use. We have arranged for you ton have a Free look. See how easy, yet comprehensive, this software is. Click here for your 7 day Free look.
Please . . . feel free to let me know how we can better serve you and your thoughts about this article . . . Thank You!
You may reach us by adding your comments below or feel fre to email us at: info@123TheBig3.com
Get Great First Impressions from Your Title – YES !
Chapter 2 – Tip #1 of15 Traffic Building Video Tips and Tricks
Since the Title of your video is one of the first impressions a viewer will see that makes for a great starting point for our 15 tips to follow.
As we noted in the introduction we spoke to the Why of Video and 5 primary benefits of using Video in your business. And it all starts here with The First Impression . . . your Video Title.
You might ask, “Do First Impressions really matter?” Think of it like this. Your first time visitor will make a decision within 5 seconds whether to stay or leave. Within 5 seconds you have the opportunity to make a sale or no sale!
That First Impression is critical to your well-being!
We need an Awesome traffic building Title to make a good first impression. That means we need a captivating title that draws people into your video. It tells them what they need – what they are looking for – and makes them want to know what’s coming. And . . . most important . . . it needs to make them open and watch your Video!
In this article we’ll reveal the top 5 ingredients of a Captivating Title. They are:
1. Keep them Short – Yes, the above is a poor example, sorry. 2. Include your Keyword 3. Use Numbers 4. Include a Benefit 5. Keep it Understandable
1. Keep Your Titles Short
Most of the gurus believe you should keep your titles under 10 words. Their reasoning is that the longer it gets the more difficult it is to understand. That does make sense and that first impression is important . . . Very Important.
Another reason for a short title is that your viewer, in most cases, will only see about the first 60 characters initially. headline, best headline, best title, You want them to get the full impact of your full title.
I like to write out about 3 to 5 titles and then spend a little time editing them. Some write a ton more. The idea is to find the best headline that your audience will respond to.
For help on determining what people are searching for see the free keyword helps in my recommendations below. We recommend this because you want to write content that folks are searching for. You begin to do this with your story-telling Title. If you want a keyword software that does this best, click here: Keyword Software. Last I checked they were still offering a Free version.
Look at each word. Is it necessary? Does it have value or add to the concept we’re wanting our audience to understand? Then take your 3 or 5 best titles and put them in a Google search. Study what others are doing and improve on it.
Then leave it, at least overnight, before reviewing it again. Pick one, when you’re ready. But always be thinking that it’s subject to revision. As you write your Video script the title may change – get better.
Make your Title descriptive of your article – craft it to tell a story, in miniature, of what your Video is all about.
2. Include your Keyword
One of the first things to consider is a keyword for your Video or for the article or blog you are preparing. Use Google Keyword Planner to see what is being searched for in your area of thought and what the competition looks like. This is a free tool. All you need is a Google account, also free.
Sometimes the keyword does not fit in your title, however try to make it work without forcing the issue. Include your keyword, or use a long-tail keyword phrase as your title. Then use that keyword or the phrase, throughout your video.;
Although it is not crucial to use a keyword in the tile it is helpful for ranking purposes.
Some also believe that you should always include the word “video” in your video title. It makes sense. And . . . YouTube likes the word and that may also help with the ranking process.
“This Video will . . . . “ or
“In this Video . . . . “ or
“5 tips to . . . . in this Video”
The above will produce some good, if not great first impressions and get your Videos opened and watched.
Some of these things need to be tested, even on a continual basis, as things do change, sometimes more than some of us like.
3. Use Numbers Whenever you can
It seems that people like to see numbers. 5 Ways for . . . , or 7 Keys to . . . , or 9 tips on . . .
This tutorial has the number 15 in it, which may be too many things to include. But they are each an essential part of the process to building exceptional Videos that produce excellent traffic volumes.
For the best results try to use no less than 3 but no more than a list of 10 points, whenever using numbers in your title. Our title is the name of this tutorial but each of the 15 tips have their own distinctive titles. In this case we believe the exception to the rule was good.
4. Include a Benefit Viewers are looking for
What do you want your viewer to gain from watching your video? Tell them that is exactly what they will get. But . . . then deliver the goods.
This all has to do with your topic and your Title. Stay on track to make every thought fit your game plan.
Make an outline of your content. Make your keyword or a keyword phrase the focal point and write around that concept. Then expand your point or points to close the deal around that keyword. One subject per Video is best. Make a 2nd and 3rd or more Videos for other points. Then . . . link like minded Video to each other in the description area.
5. Keep it Understandable
Your Title should be descriptive of what is being said in your video.
And, the audience needs to understand. For example: if the topic is on SEO but you are trying to reach an audience that is relatively new to your topic start out with some basic explanations of your terms. Do not use industry jargon in the title unless that is the specific audience being targeted or reached.
OK there you have few of the keys to the beginnings of generating traffic building Videos, regarding the How-To of Titles. And remember we are wanting to make that all important first impression.
Please . . . keep in mind that the whole is better than any single part in this process. Meaning: the 15 tips act as a process in unity with one another. Any one tip may help with ranking but the Power of all 15 working together is phenomenal.
Do you really need all 15? No! and YES! If you are interested in getting the best ranking for your Videos . . .YES! If you want to maximize your traffic . . . YES! The more of these tips you put into place on each Video the better.
The more of these tips you practice the better your experience will be in gaining better rankings with Google and YouTube. And . . . Most Important . . . traffic to your business will be in a continuous upward direction which means your revenue will go in that same direction.
But, do you have the desire but no time?
If so let me make you two offers. 1. If you want to use Video but lack in the time area, build your own videos with this time saving software we use. We have arranged a Free review for you to see how easy, yet comprehensive, this is. Click here for your 7 day Free look. And then, follow our 15 step Tutorial for excellence.
2. If #1 still does not work for you . . . but you still want Video and thinking of farming this job out, Contact us as, at this time, we have room for another client. And, we will put our 15 step plan in place for you, plus more.
Stay tuned for the next Tip #2 on: How-To Write Killer Copy for your Video Descriptions here at: www.123TheBig3.com. Click here for Chapter 2.
We always appreciate your feedback as to how our writing may have helped or any constructive helps you may wish to offer. Our goal is to serve you!
Your interest and time are appreciated, Thank You!
You may leave your comments below or emails us at: Info@123TheBig3.com.
As I said above, I believe these folks still offer a Free version of their Keyword tool. If so try it out and when it makes sense upgrade to the full version. Go to: Keyword Tool. When this too opens click for the free version.
Google Keyword Planner – You do need a Google account but both are free. Set up a Google Ad Word account, also free until you place an ad, which you are never required to do.