Tag Your Videos Properly or they Will Not be found
Chapter 4 – Tip #3 of 15 Traffic Building Video Tips and Tricks
Tags are essential as they are used by your potential viewers to find you. PLUS, YouTube uses them in their algorithm to rank your video.
If you do not tag your videos properly they will not be found. Tags are related to your Keyword. They are not that different from keywords themselves. A Keyword is your focal point of your article or video whereas your Tags are related to your keyword, they are part of the same family.
Video Tags come in 4 basic categories, plus one not so basic but helpful tag. The four basic tags are as follows:
- Specific Tags
- Generic Tags
- Compound tags
- Common Tags
And then there is the “not so basic” tag. See below for number 5.
1. Specific Tags
A Specific Tag is a word related to the Keyword(s) your prospective viewers would search for to find your content. Specific: meaning a single word.
For example; if you are writing about your business your best tags are related to your business keywords. A Dentist who wants to acquire new patients might offer a discount on cleaning teeth. Their tags would be focused around that concept, or their practice and teeth cleaning.
What is the focus of your business, your products and service? What are you offering to your prospective customer? There are a ton of keywords and words, or tags, related to those keywords.
While a cement contractor deals with cement that contractor solves numerous and varied problems. Think of the potential keywords and tags that could be used. Tags for your business are probably more than you can use.
2. Contextual or Generic Tags
What is the general concept or thought of your video? Your tags will reflect that subject matter. Your tags will relate to that topic. If your topic is about your Dental practice or your accounting business or your Resort; your tags will relate to those general topics or categories of business.
Generic tags speak to the How-to of your business, or to the Blog about different aspects of your business, generally speaking.
A generic tag would fall in the area of a group or a class and not be specific. Teeth cleaning would be specific whereas a Dental practice would be more of a generic tag.
3. Compound Tags
Keywords or Keyword phrases of 2 or more words comprise your compound tags. Most often these are keyword phrases. Since most searches are phrases they make for the best tags. Two or more words that meets your potential visitors needs are like gold when it comes to driving traffic to your Videos.
You may even tag the title of your Video. In fact that is highly recommended. Place your Video Title in your Tag section but do not include those non-counting prepositions. You may if you wish but there is no point and you may need to exclude them to stay under the 500 maximum characters YouTube allows.
4. Common Tags For Every Video
For your YouTube channel you may want to include a common list of tags for each video you produce for your channel. If the general subject matter of your Videos are related so your tags will be related. You will have a group of “common” tags most of which you can use with every Video.
Weed out the ones that do not fit a specific Video. And you may also want to include a few tags specific to each video.
5. The non-Basic Tag is a Misspelled Tag
Yes! The not so often used and “not so basic” tag is the one that uses a commonly misspelled related tag or descriptive word.
Find a tag or two that may be communally misspelled and include them in your list attracting a few more visitors. And to keep the search engines actively engaged in your favor. It works.
For example Business is often misspelled as buisness, and politician is often seen as politican. Google a few of your tags to find how it may be commonly misspelled. If it’s not a common misspelled word there is no value so don’t make them up on your own.
Play with these tags a bit. Have some fun. The tags for a given Video may need some of its own specific tags. And . . . you may need to eliminate a few of the “common tags”. Make the adjustments as you see fit.
The benefits are well worth the time:
– With the above done properly the next Video to come up on the list in the right column may be yours. Think of what may happen when you have 10 or 25 or more videos – YES – many of them could appear in that list in the column to the right for your viewers to see and also watch.
– YouTube will also take notice and reward you with better ranking positions when prospective viewers search for and watch your content.
– Your traffic will continue to grow as you add proper Tags to your videos.
– Whenever possible link your Videos. At the end of your “Description” add under a heading such as Related Videos For your Viewing. List their addresses for your visitors to copy and paste.
– Tags used properly, and other tips implemented will all add authority to your channel which means YouTube will treat your Videos more favorably. So put some thought into this as your tags are an important member of The Power Quad for more authority and More Video Traffic.
A Few Additional Tips when considering your tags:
– YouTube gives you only 500 characters for Tags so use them wisely.
– Prepositions are counted as part of your 500 characters. However, they are ignored when considering your ranking. Do not include, and, as, or, etc.
Get a list of prepositions and exclude them from your tags. If you need help you can always Google “prepositions” in Google Images for a list.
– YouTube will consider the arrangement of your tags as their order of importance. So place your most important tags first., including your Title, without prepositions.
The best way to do this once was is to type them in a document. Separate them with comas. Once you have the order the way you want them copy and paste into your YouTube “TAGS” area.
Now, below the TAG area there are a number of helps, “sort” being one. After you have put in all of the appropriate Tags you can think of then click on “sort”. Click “sort” to rearrange your Tags in order of importance and save – done.
Also use those other helps such as “suggestions”. I find it strange that many are great from my Video but a few are nowhere close – do not use those ones.
Remember, no more than 500 characters, including spaces and comas.
– Use an assorted mix of TAGS from each of the 5 areas above.
Follow these instructions for finding, listing and including TAGS and you will get more traffic to your Videos and to your website.
One last thought. Need help in building your own videos? Have a look at the software we love and use. We’ve arranged a Free look for you to see how easy, yet comprehensive, this is. Click here for your 7 day Free look.
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15 Traffic Building Video Tips and Tricks
Go to Chapter 5: Looks Do Matter . . . 6 Tips to POP Video Thumbnails
chpt 1 The Inroduction: 15 Traffic Building Video Tips and Tricks
chpt 2 Tip #1 First Impressions From Your Title
chpt 3 Tip #2 5 Key Guidelines For Your Video Description
chpt 5 Tip #4 6 Tips to POP Video Thumbnails
Chapter 1 Videos