An Introduction to 15 Traffic Building Video Tips and Tricks – Chapter 1 –
The Statistics For Local Business to Include Video are Out of Sight!
As a business owner if you are not using Video you are leaving a lot of dollars on the table. NO – better put – your competitors are taking them out of your pocket. YES! That is a better way of stating the truth of this matter.
If you are a local business the evidence for using Video in your marketing is, at the very least, compelling if not overwhelming. The evidence proves that Video marketing should take a front row seat when it comes to both your marketing focus, your marketing budget and your time!
Reports tell us that 90% of online shoppers find Video helpful when making buying decisions. Retailers back this up by reporting that products with video sell more than those without a video. You Must be using Video!
Is online Video right for you, for your business?
Absolutely! And here’s why.
Nearly 85% of every adult in the US has access to the internet. For those under 50 that number is closer to 95%. With stats like these – How many of them need your business, your product and/or your services?
So . . . HOW?
How do we get started? That is a typical concern or question.
Of course you can do it yourself. With the software now available you can create your own Videos. That, of course, assumes you have the desire and the time to do so. See below for how to get started today!
No desire? No time?
Then your option is to hire it out. Below we provide recommendation for both options. We will recommend software allowing you to create your own Videos. We will also recommend sources who will do Videos for you.
The thing is you do need Video as an intricate part of your overall marketing strategy. If, that is . . . if you want your business to grow or you are in need or want more revenue . . . then . . . you need Video to be a primary marketing tool. Why? Because Video is now the most sought after means of making buying decisions. More people are interested in seeing a Video than they are in any other means of learning about you, your products and/or the service you offer.
Therefore, let’s move on with the 15 Traffic Building Video Tips and Tricks you need to get the Video job done. These apply whether you’re hiring this job to be done for you or if you do it yourself.
If you are hiring Videos to be built for you make sure you are hiring someone who puts each of these 15 traffic building Video Tips and Tricks recommendations into the building of your Videos.
If you are doing Video creation yourself be sure to follow each of these 15 steps as it is the very best process in creating Videos that secure the most traffic and the best ranking possible.
5 Benefits for doing Video right include:
1. The Visitor time invested on your sight increases. Research says Audience Retention increases from 64% to 85% when viewing a Video. A lot of sales can happen with that increased time on your site.
2. Marketers back that up with 71% saying they get higher conversions when using video than they get from any other marketing platform.
3. Visitors view more pages thereby increasing your brand awareness.
4. Conversions are increased which means more sales when Video is present.
5. Because your Videos are more successful in engaging your viewers the YouTube ranking of your Videos will increase = more traffic and more satisfied customers, patients or clients. And . . . greater ROI.
One more statistic, for the road to success:
Digital Context Next stats: 80% will recall watching a video 30 days after they’ve seen it and 46% of those folk will take action. Action taken may be to request more information, visit the website or your company or make a purchase.
How many dollars are you missing because you are not using Video? Or how much revenue are you losing because you are using Video but not doing it properly?
What do you think is the best way to use Video?
Let us know and we may use your thoughts and comments in our next revision. If we use your ideas we’ll send you a copy of our next revision.
One last thought . . . if I may . . . Have you given any thought to building your own videos? If so . . . please . . . have a look at the software we love and use. We have arranged for you to have a Free look. See how easy, yet comprehensive, this software is. Click here for your 7 day Free look. Anything you create on this site is yours to keep whether you buy or not . . . so learn . . . enjoy, and see if this might be a fit for you and your business.
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Also, we are preparing for the launch of our Tutorial. We’ll let you know when that happens.
P.S. See below for the First Four Tips of our Tutorial: 15 Traffic Building Video Tips and Tricks . These First 4 tips are not to be missed. This is a dynamic Trio+1 of helps that make your visitors, in their first 5 seconds, decide in your favor. They open and watch your Videos. And it’s free, what can you lose but a few minutes invested for good, valuable information!
Keyword Recommended Resources:
The Keyword tool we use most often is this Keyword Tool. Last I checked they still had a Free version but the paid edition is outstanding. When I bought it this was a one-time lifetime fee.
Google Adwords, Keyword Planner is also good and it is Free. You do need a Google Adwords account but it to is Free, until you place an Ad but you are not required to do so at this point in time.
There are any number of Keyword tools. However, I find that most do require a monthly fee which i am about up to here with. That’s why I recommended the two above. The first one, if a fee, is one time and good for life. The Google Keyword Planner is not as good as it once was . . . but it is still free last I checked.
This Blog post is about the Importance of the Title, chapter 2 – Tip 1 of 15
Your Video Descriptions are also important for your Videos First Impressions, chapter 3 – Tip 2 of 15
Tags or Keywords must be chosen carefully to match the other 3 parts of this 4 part Quad.
All of which are essential to gaining that good first Impression and the first steps in building traffic.
This account of Thumbnails is chapter 5, Tip 4 of 15
For a brief Video on How-To write the best Video content click here.
Click here for a FREE copy of the Best SEO-Video Building Cheat-Sheet
Digital Content Next
Small Business Trends: