The Video Traffic Building Powerhouse of Four (4)

The Video Traffic Building Powerhouse of Four (4)

The Video Traffic Building Power house of Four is THE built-in powerhouse to gain that all important first impression for your Videos. Without a good first impression your Videos will not be opened. The following opens the door on How-To do this right and best.

More about the “built-in” system in a moment.

The brief video here is an introduction to the 4 Pillars that YouTube has put in place for the search engines to find your Video. Know them and uses them. 

https://youtu.be/EbaTY7Gad5A

There’s a strategy in achieving a good first impression with your Videos that involves 4 parts. There are 4 parts, or pillars if you will, that you must attend to in order to be assured of a good first impression of your Videos.

This “strategy” is set up by YouTube. When we make YouTube happy both our visitors and we are happy. In order to secure a good ranking for your Videos YouTube looks for a number of items. In fact, it may be better said that YouTube requires a number of things be done or included, which we like to refer to as pillars . . . The Four Pillars.

The Four Pillars

Here’s the list. The Four Pillars that need your focused attention to attain a good first impression are:

1.   A story-telling Title
2.   The Multi-Layered Video Description
3.   4 + 1 Tag(s) Types
4.   The Stand-Out Thumbnail

This first impression strategy entails careful focus in each of these Video Four Pillars. First let me give you the short story summary. We have an article on each. Simply click on the subtitle for the article you wish to review. Or, if you prefer, check the list at the bottom of this article.

1.     First Impressions From Your Title     chpt. 2

Often this is the first place visitors see your Video. Make your Title strong! Make it so appealing that people will open to see what it is that you’re saying.

Basically your title needs to tell the story of your Video. Use your keyword(s) and write it like a Headline.

2.     5 Key Guidelines For Video Descriptions     chpt. 3

What is a description? Does it not describe? . . . Absolutely!! . . .  In other words it tells a story. Now, this is a unique story. It is a true story about your Video – what it is – what it will deliver – why they should watch it – how it will impact them, your individual visitors.

Your description tells the story about your Video using all of the appropriate keywords and keyword phrases you can pack into the allotted space.

The description is to be so appealing that it drives your audience to open, and to watch your Video.

3.     Tag Your Videos Properly or they will not be Found     chpt. 4

The “Tags” are simply the keywords used in your description. They are the words, or “tags”, your audience uses when searching for your product(s), service(s) and your content information.

Look at the description you just wrote. You loaded it with keywords and keyword phrases. These are your “tags”. List them in the YouTube Tag space provided.

This area is limited so do some research to determine the keyword phrases your audience uses to find you.

4.     6 Tips to (POP) Video Thumbnails     chpt. 5

This is the Visual of your Video, the cover of your Book, in this case the cover of your Video.

YouTube will create a Thumbnail for you. So . . . no worries, right?
“WRONG!”
For the best first impression design your own custom Thumbnail.

See this brief Video for a quick overview about the Power Quad – Power of these Four Pillars.

https://youtu.be/Gn6BsEXb-kM

The above is but an introduction to the 4 parts, the Video Four Parts, of our 15 Traffic Building Video Tips and Tricks found in our tutorial. This is the WHAT to include. The related Blog posts include the WHY and the How-To information.

You get the point. Each of these Four Pillars are opportunities to score a good first impression by telling your Video’s story.

Keep telling the story of your Video in different ways, 4 – different ways. The Video Traffic Building Powerhouse of Four is a story telling strategy. This strategy is 4 pronged: Title, Description, Tags and the Thumbnail.

Thees Four Pillars act as One while being independent. They feed on and add to each other. Any one may make the good First Impression needed. Or, for the inquisitive visitor, each will add to the others making that good impression even more likely. Each Pillar stands alone while adding to each other.

If each of the above Four Pillars are done with some thought and skill you win. The idea is to know what YouTube wants and to then deliver that.

HOWEVER, and much more IMPORTANT, know what your audience wants and deliver that.

The interesting thing is that YouTube is doing its best to help us deliver what our audience wants. Now there’s a hand-in-glove scenario we need to take advantage of. Serve your audience while giving YouTube what they want. Or, give YouTube what they want and you will serve your audience.

Have a look at the more detailed aspects of these Four Pillars designed for good first impressions. See the links below. Implement the strategy of this Video Traffic Building Powerhouse of Four to secure good first impressions. This is the first step to better rankings and more traffic via Video.

Again . . . here they are . . . links to the Power of Four:

The Title     First Impressions From Your Title     chpt 2

The Description     5 Key Guidelines For Video Descriptions    chpt 3

The Tags     Tag Your Videos Properly or they will not be Found     chpt 4

The Thumbnails     6 Tips to (POP) Video Thumbnails 2018     chpt 5

And . . . in case you missed it, here’s the introduction chapter:
Introduction     15 Traffic Building Video Tips and Tricks Intro      chpt 1

Chapter 1 is a good starting place if you want to review our overall intent with this tutorial for your highest ranking and for your best traffic/revenue.

Here’s something else that may be helpful for you.

Tag Your Videos Properly or They Will Not be Found

Tag Your Videos Properly or they Will Not be found

Chapter 4 – Tip #3 of 15 Traffic Building Video Tips and Tricks

Tags are essential as they are used by your potential viewers to find you. PLUS, YouTube uses them in their algorithm to rank your video.

If you do not tag your videos properly they will not be found. Tags are related to your Keyword. They are not that different from keywords themselves. A Keyword is your focal point of your article or video whereas your Tags are related to your keyword, they are part of the same family.

Video Tags come in 4 basic categories, plus one not so basic but helpful tag. The four basic tags are as follows:

  1. Specific Tags
  2. Generic Tags
  3. Compound tags
  4. Common Tags

And then there is the “not so basic” tag. See below for number 5.

1. Specific Tags

A Specific Tag is a word related to the Keyword(s) your prospective viewers would search for to find your content. Specific: meaning a single word.

For example; if you are writing about your business your best tags are related to your business keywords. A Dentist who wants to acquire new patients might offer a discount on cleaning teeth. Their tags would be focused around that concept, or their practice and teeth cleaning.

What is the focus of your business, your products and service? What are you offering to your prospective customer? There are a ton of keywords and words, or tags, related to those keywords.

While a cement contractor deals with cement that contractor solves numerous and varied problems. Think of the potential keywords and tags that could be used. Tags for your business are probably more than you can use.

2. Contextual or Generic Tags

What is the general concept or thought of your video? Your tags will reflect that subject matter. Your tags will relate to that topic. If your topic is about your Dental practice or your accounting business or your Resort; your tags will relate to those general topics or categories of business.

Generic tags speak to the How-to of your business, or to the Blog about different aspects of your business, generally speaking.

A generic tag would fall in the area of a group or a class and not be specific. Teeth cleaning would be specific whereas a Dental practice would be more of a generic tag.

3. Compound Tags

Keywords or Keyword phrases of 2 or more words comprise your compound tags. Most often these are keyword phrases.  Since most searches are phrases they make for the best tags.  Two or more words that meets your potential visitors needs are like gold when it comes to driving traffic to your Videos.

You may even tag the title of your Video. In fact that is highly recommended. Place your Video Title in your Tag section but do not include those non-counting prepositions. You may if you wish but there is no point and you may need to exclude them to stay under the 500 maximum characters YouTube allows.

4. Common Tags For Every Video

For your YouTube channel you may want to include a common list of tags for each video you produce for your channel. If the general subject matter of your Videos are related so your tags will be related. You will have a group of “common” tags most of which you can use with every Video.

Weed out the ones that do not fit a specific Video. And you may also want to include a few tags specific to each video.

5. The non-Basic Tag is a Misspelled Tag

Yes! The not so often used and “not so basic” tag is the one that uses a commonly misspelled related tag or descriptive word.

Find a tag or two that may be communally misspelled and include them in your list attracting  a few more visitors. And to keep the search engines actively engaged in your favor. It works.

For example Business is often misspelled as buisness, and politician is often seen as politican.  Google a few of your tags to find how it may be commonly misspelled. If it’s not a common misspelled word there is no value so don’t make them up on your own.

Play with these tags a bit. Have some fun. The tags for a given Video may need some of its own specific tags. And . . . you may need to eliminate a few of the “common tags”. Make the adjustments as you see fit.

The benefits are well worth the time:

– With the above done properly the next Video to come up on the list in the right column may be yours. Think of what may happen when you have 10 or 25 or more videos – YES – many of them could appear in that list in the column to the right for your viewers to see and also watch.

– YouTube will also take notice and reward you with better ranking positions when prospective viewers search for and watch your content.

– Your traffic will continue to grow as you add proper Tags to your videos.

– Whenever possible link your Videos. At the end of your “Description” add under a heading such as Related Videos For your Viewing. List their addresses for your visitors to copy and paste.

– Tags used properly, and other tips implemented will all add authority to your channel which means YouTube will treat your Videos more favorably. So put some thought into this as your tags are an important member of The Power Quad for more authority and More Video Traffic.

A Few Additional Tips when considering your tags:

– YouTube gives you only 500 characters for Tags so use them wisely.

– Prepositions are counted as part of your 500 characters. However, they are ignored when considering your ranking. Do not include, and, as, or, etc.

Get a list of prepositions and exclude them from your tags. If you need help you can always Google “prepositions” in Google Images for a list.

– YouTube will consider the arrangement of your tags as their order of importance. So place your most important tags first., including your Title, without prepositions.

The best way to do this once was is to type them in a document. Separate them with comas. Once you have the order the way you want them copy and paste into your YouTube “TAGS” area.

Now, below the TAG area there are a number of helps, “sort” being one. After you have put in all of the appropriate Tags you can think of then click on “sort”. Click “sort” to rearrange your Tags in order of importance and save – done.

Also use those other helps such as “suggestions”. I find it strange that many are great from my Video but a few are nowhere close – do not use those ones.

Remember, no more than 500 characters, including spaces and comas.
– Use an assorted mix of TAGS from each of the 5 areas above.

Follow these instructions for finding, listing and including TAGS and you will get more traffic to your Videos and to your website.

 

One last thought.     Need help in building your own videos? Have a look at the software we love and use. We’ve arranged a Free look for you to see how easy, yet comprehensive, this is. Click here for your 7 day Free look.  

Please . . . let us know how we may better serve you . . . and . . . did this content help? Feel free to comment below and/or contact us via email.
Your Interest and time are appreciated . . . Thank you!
Joe Voutour
Info@123TheBig3.com

15 Traffic Building Video Tips and Tricks
Go to Chapter 5: Looks Do Matter . . . 6 Tips to POP Video Thumbnails

Related Articles:

chpt 1 The Inroduction:    15 Traffic Building Video Tips and Tricks

chpt 2 Tip #1    First Impressions From Your Title

chpt 3 Tip #2    5 Key Guidelines For Your Video Description

chpt 5 Tip #4    6 Tips to POP Video Thumbnails

Related Videos:

Chapter 1 Videos

https://youtu.be/IVmj8MImmBE

https://youtu.be/KhFNixnyb98