15 Traffic Building Video Tips and Tricks, An Introduction

An Introduction to 15 Traffic Building Video Tips and Tricks  –  Chapter 1  –

The Statistics For Local Business to Include Video are Out of Sight!

As a business owner if you are not using Video you are leaving a lot of dollars on the table. NO – better put – your competitors are taking them out of your pocket. YES! That is a better way of stating the truth of this matter.

If you are a local business the evidence for using Video in your marketing is, at the very least, compelling if not overwhelming. The evidence proves that Video marketing should take a front row seat when it comes to both your marketing focus, your marketing budget and your time!

Reports tell us that 90% of online shoppers find Video helpful when making buying decisions. Retailers back this up by reporting that products with video sell more than those without a video. You Must be using Video!

Question:

Is online Video right for you, for your business?
Absolutely! And here’s why.

Nearly 85% of every adult in the US has access to the internet. For those under 50 that number is closer to 95%. With stats like these – How many of them need your business, your product and/or your services?

So . . . HOW?

How do we get started? That is a typical concern or question.
Of course you can do it yourself. With the software now available you can create your own Videos. That, of course, assumes you have the desire and the time to do so. See below for how to get started today!

No desire? No time?

Then your option is to hire it out. Below we provide recommendation for both options. We will recommend software allowing you to create your own Videos. We will also recommend sources who will do Videos for you.

The thing is you do need Video as an intricate part of your overall marketing strategy. If, that is . . . if you want your business to grow or you are in need or want more revenue . . . then . . . you need Video to be a primary marketing tool. Why? Because Video is now the most sought after means of making buying decisions. More people are interested in seeing a Video than they are in any other means of learning about you, your products and/or the service you offer.

Therefore, let’s move on with the 15 Traffic Building Video Tips and Tricks you need to get the Video job done. These apply whether you’re hiring this job to be done for you or if you do it yourself.

If you are hiring Videos to be built for you make sure you are hiring someone who puts each of these 15 traffic building Video Tips and Tricks recommendations into the building of your Videos.

If you are doing Video creation yourself be sure to follow each of these 15 steps as it is the very best process in creating Videos that secure the most traffic and the best ranking possible.

5 Benefits for doing Video right include:

1. The Visitor time invested on your sight increases. Research says Audience Retention increases from 64% to 85% when viewing a Video. A lot of sales can happen with that increased time on your site.

2. Marketers back that up with 71% saying they get higher conversions when using video than they get from any other marketing platform.

3. Visitors view more pages thereby increasing your brand awareness.

4. Conversions are increased which means more sales when Video is present.

5. Because your Videos are more successful in engaging your viewers the YouTube ranking of your Videos will increase = more traffic and more satisfied customers, patients or clients. And . . . greater ROI.

One more statistic, for the road to success:

Digital Context Next stats: 80% will recall watching a video 30 days after they’ve seen it and 46% of those folk will take action. Action taken may be to request more information, visit the website or your company or make a purchase.

Question:

How many dollars are you missing because you are not using Video? Or how much revenue are you losing because you are using Video but not doing it properly?

What do you think is the best way to use Video?

Let us know and we may use your thoughts and comments in our next revision. If we use your ideas we’ll send you a copy of our next revision.

One last thought . . . if I may . . . Have you given any thought to building your own videos? If so . . . please . . . have a look at the software we love and use. We have arranged for you to have a Free look. See how easy, yet comprehensive, this software is. Click here for your 7 day Free look.  Anything you create on this site is yours to keep whether you buy or not . . . so learn . . . enjoy, and see if this might be a fit for you and your business.

Ask for our Monthly Newsletter!

We produce a monthly Newsletter to help you in your marketing. If you would like to try a copy . . . please do so . . . try it for 3 or 4 months to see if it is a fit for you. Of course you may cancel at any time. Click her: Yes I’ll Try Your Monthly Newsletter.

Always glad to hear from our viewers. Send me an email or make a comment below.

If you would like to receive New Posts as we produce them (perhaps 3 or so per month) click here.

Also, we are preparing for the launch of our Tutorial. We’ll let you know when that happens.

Thank You,
Joe Voutour
Info@123TheBig3.com

P.S. See below for the First Four Tips of our Tutorial:  15 Traffic Building Video Tips and Tricks . These First 4 tips are not to be missed. This is a dynamic Trio+1 of helps that make your visitors, in their first 5 seconds, decide in your favor. They open and watch your Videos. And it’s free, what can you lose but a few minutes invested for good, valuable information!

Keyword Recommended Resources:

The Keyword tool we use most often is this Keyword Tool. Last I checked they still had a Free version but the paid edition is outstanding. When I bought it this was a one-time lifetime fee.

Google Adwords, Keyword Planner is also good and it is Free. You do need a Google Adwords account but it to is Free, until you place an Ad but you are not required to do so at this point in time.

There are any number of Keyword tools. However, I find that most do require a monthly fee which i am about up to here with. That’s why I recommended the two above. The first one, if a fee, is one time and good for life. The Google Keyword Planner is not as good as it once was . . . but it is still free last I checked.

Related Articles:

This Blog post is about the Importance of the Title, chapter 2 – Tip 1 of 15

http://123thebig3.com/first-impression-1-of-15-traffic-building-video-tips-and-tricks/

Your Video Descriptions are also important for your Videos First Impressions, chapter 3 – Tip 2 of 15

5 Key Guidelines for your Video Descriptions

Tags or Keywords must be chosen carefully to match the other 3 parts of this 4 part Quad.

All of which are essential to gaining that good first Impression and the first steps in building traffic.

Chapter 4, Tip 3 of 15 

Tag Your Videos Properly or They will not be Found

 

This account of Thumbnails is chapter 5, Tip 4 of 15

6 Tips to (POP) Video Thumbnails (2018) #4 of 15 Traffic Building Video Tips and Tricks

Related Videos:

For a brief Video on How-To write the best Video content click here.

 

Research Resources:

Noble Samurai:

Click here for a FREE copy of the Best SEO-Video Building Cheat-Sheet

Video Brewery:

http://www.videobrewery.com/blog/is-video-marketing-working-know-for-sure/

comScore:

https://www.comscore.com/Insights/Videos

Digital Content Next

https://digitalcontentnext.org/research/

Small Business Trends:

https://smallbiztrends.com/2016/10/video-marketing-statistics.html

Forbes Insight:                                                                  

www.forbes.com/video<

 

The Video Traffic Building Powerhouse of Four (4)

The Video Traffic Building Powerhouse of Four (4)

The Video Traffic Building Power house of Four is THE built-in powerhouse to gain that all important first impression for your Videos. Without a good first impression your Videos will not be opened. The following opens the door on How-To do this right and best.

More about the “built-in” system in a moment.

The brief video here is an introduction to the 4 Pillars that YouTube has put in place for the search engines to find your Video. Know them and uses them. 

https://youtu.be/EbaTY7Gad5A

There’s a strategy in achieving a good first impression with your Videos that involves 4 parts. There are 4 parts, or pillars if you will, that you must attend to in order to be assured of a good first impression of your Videos.

This “strategy” is set up by YouTube. When we make YouTube happy both our visitors and we are happy. In order to secure a good ranking for your Videos YouTube looks for a number of items. In fact, it may be better said that YouTube requires a number of things be done or included, which we like to refer to as pillars . . . The Four Pillars.

The Four Pillars

Here’s the list. The Four Pillars that need your focused attention to attain a good first impression are:

1.   A story-telling Title
2.   The Multi-Layered Video Description
3.   4 + 1 Tag(s) Types
4.   The Stand-Out Thumbnail

This first impression strategy entails careful focus in each of these Video Four Pillars. First let me give you the short story summary. We have an article on each. Simply click on the subtitle for the article you wish to review. Or, if you prefer, check the list at the bottom of this article.

1.     First Impressions From Your Title     chpt. 2

Often this is the first place visitors see your Video. Make your Title strong! Make it so appealing that people will open to see what it is that you’re saying.

Basically your title needs to tell the story of your Video. Use your keyword(s) and write it like a Headline.

2.     5 Key Guidelines For Video Descriptions     chpt. 3

What is a description? Does it not describe? . . . Absolutely!! . . .  In other words it tells a story. Now, this is a unique story. It is a true story about your Video – what it is – what it will deliver – why they should watch it – how it will impact them, your individual visitors.

Your description tells the story about your Video using all of the appropriate keywords and keyword phrases you can pack into the allotted space.

The description is to be so appealing that it drives your audience to open, and to watch your Video.

3.     Tag Your Videos Properly or they will not be Found     chpt. 4

The “Tags” are simply the keywords used in your description. They are the words, or “tags”, your audience uses when searching for your product(s), service(s) and your content information.

Look at the description you just wrote. You loaded it with keywords and keyword phrases. These are your “tags”. List them in the YouTube Tag space provided.

This area is limited so do some research to determine the keyword phrases your audience uses to find you.

4.     6 Tips to (POP) Video Thumbnails     chpt. 5

This is the Visual of your Video, the cover of your Book, in this case the cover of your Video.

YouTube will create a Thumbnail for you. So . . . no worries, right?
“WRONG!”
For the best first impression design your own custom Thumbnail.

See this brief Video for a quick overview about the Power Quad – Power of these Four Pillars.

https://youtu.be/Gn6BsEXb-kM

The above is but an introduction to the 4 parts, the Video Four Parts, of our 15 Traffic Building Video Tips and Tricks found in our tutorial. This is the WHAT to include. The related Blog posts include the WHY and the How-To information.

You get the point. Each of these Four Pillars are opportunities to score a good first impression by telling your Video’s story.

Keep telling the story of your Video in different ways, 4 – different ways. The Video Traffic Building Powerhouse of Four is a story telling strategy. This strategy is 4 pronged: Title, Description, Tags and the Thumbnail.

Thees Four Pillars act as One while being independent. They feed on and add to each other. Any one may make the good First Impression needed. Or, for the inquisitive visitor, each will add to the others making that good impression even more likely. Each Pillar stands alone while adding to each other.

If each of the above Four Pillars are done with some thought and skill you win. The idea is to know what YouTube wants and to then deliver that.

HOWEVER, and much more IMPORTANT, know what your audience wants and deliver that.

The interesting thing is that YouTube is doing its best to help us deliver what our audience wants. Now there’s a hand-in-glove scenario we need to take advantage of. Serve your audience while giving YouTube what they want. Or, give YouTube what they want and you will serve your audience.

Have a look at the more detailed aspects of these Four Pillars designed for good first impressions. See the links below. Implement the strategy of this Video Traffic Building Powerhouse of Four to secure good first impressions. This is the first step to better rankings and more traffic via Video.

Again . . . here they are . . . links to the Power of Four:

The Title     First Impressions From Your Title     chpt 2

The Description     5 Key Guidelines For Video Descriptions    chpt 3

The Tags     Tag Your Videos Properly or they will not be Found     chpt 4

The Thumbnails     6 Tips to (POP) Video Thumbnails 2018     chpt 5

And . . . in case you missed it, here’s the introduction chapter:
Introduction     15 Traffic Building Video Tips and Tricks Intro      chpt 1

Chapter 1 is a good starting place if you want to review our overall intent with this tutorial for your highest ranking and for your best traffic/revenue.

Here’s something else that may be helpful for you.