The Video Traffic Building Powerhouse of Four (4)

The Video Traffic Building Powerhouse of Four (4)

The Video Traffic Building Power house of Four is THE built-in powerhouse to gain that all important first impression for your Videos. Without a good first impression your Videos will not be opened. The following opens the door on How-To do this right and best.

More about the “built-in” system in a moment.

The brief video here is an introduction to the 4 Pillars that YouTube has put in place for the search engines to find your Video. Know them and uses them. 

https://youtu.be/EbaTY7Gad5A

There’s a strategy in achieving a good first impression with your Videos that involves 4 parts. There are 4 parts, or pillars if you will, that you must attend to in order to be assured of a good first impression of your Videos.

This “strategy” is set up by YouTube. When we make YouTube happy both our visitors and we are happy. In order to secure a good ranking for your Videos YouTube looks for a number of items. In fact, it may be better said that YouTube requires a number of things be done or included, which we like to refer to as pillars . . . The Four Pillars.

The Four Pillars

Here’s the list. The Four Pillars that need your focused attention to attain a good first impression are:

1.   A story-telling Title
2.   The Multi-Layered Video Description
3.   4 + 1 Tag(s) Types
4.   The Stand-Out Thumbnail

This first impression strategy entails careful focus in each of these Video Four Pillars. First let me give you the short story summary. We have an article on each. Simply click on the subtitle for the article you wish to review. Or, if you prefer, check the list at the bottom of this article.

1.     First Impressions From Your Title     chpt. 2

Often this is the first place visitors see your Video. Make your Title strong! Make it so appealing that people will open to see what it is that you’re saying.

Basically your title needs to tell the story of your Video. Use your keyword(s) and write it like a Headline.

2.     5 Key Guidelines For Video Descriptions     chpt. 3

What is a description? Does it not describe? . . . Absolutely!! . . .  In other words it tells a story. Now, this is a unique story. It is a true story about your Video – what it is – what it will deliver – why they should watch it – how it will impact them, your individual visitors.

Your description tells the story about your Video using all of the appropriate keywords and keyword phrases you can pack into the allotted space.

The description is to be so appealing that it drives your audience to open, and to watch your Video.

3.     Tag Your Videos Properly or they will not be Found     chpt. 4

The “Tags” are simply the keywords used in your description. They are the words, or “tags”, your audience uses when searching for your product(s), service(s) and your content information.

Look at the description you just wrote. You loaded it with keywords and keyword phrases. These are your “tags”. List them in the YouTube Tag space provided.

This area is limited so do some research to determine the keyword phrases your audience uses to find you.

4.     6 Tips to (POP) Video Thumbnails     chpt. 5

This is the Visual of your Video, the cover of your Book, in this case the cover of your Video.

YouTube will create a Thumbnail for you. So . . . no worries, right?
“WRONG!”
For the best first impression design your own custom Thumbnail.

See this brief Video for a quick overview about the Power Quad – Power of these Four Pillars.

https://youtu.be/Gn6BsEXb-kM

The above is but an introduction to the 4 parts, the Video Four Parts, of our 15 Traffic Building Video Tips and Tricks found in our tutorial. This is the WHAT to include. The related Blog posts include the WHY and the How-To information.

You get the point. Each of these Four Pillars are opportunities to score a good first impression by telling your Video’s story.

Keep telling the story of your Video in different ways, 4 – different ways. The Video Traffic Building Powerhouse of Four is a story telling strategy. This strategy is 4 pronged: Title, Description, Tags and the Thumbnail.

Thees Four Pillars act as One while being independent. They feed on and add to each other. Any one may make the good First Impression needed. Or, for the inquisitive visitor, each will add to the others making that good impression even more likely. Each Pillar stands alone while adding to each other.

If each of the above Four Pillars are done with some thought and skill you win. The idea is to know what YouTube wants and to then deliver that.

HOWEVER, and much more IMPORTANT, know what your audience wants and deliver that.

The interesting thing is that YouTube is doing its best to help us deliver what our audience wants. Now there’s a hand-in-glove scenario we need to take advantage of. Serve your audience while giving YouTube what they want. Or, give YouTube what they want and you will serve your audience.

Have a look at the more detailed aspects of these Four Pillars designed for good first impressions. See the links below. Implement the strategy of this Video Traffic Building Powerhouse of Four to secure good first impressions. This is the first step to better rankings and more traffic via Video.

Again . . . here they are . . . links to the Power of Four:

The Title     First Impressions From Your Title     chpt 2

The Description     5 Key Guidelines For Video Descriptions    chpt 3

The Tags     Tag Your Videos Properly or they will not be Found     chpt 4

The Thumbnails     6 Tips to (POP) Video Thumbnails 2018     chpt 5

And . . . in case you missed it, here’s the introduction chapter:
Introduction     15 Traffic Building Video Tips and Tricks Intro      chpt 1

Chapter 1 is a good starting place if you want to review our overall intent with this tutorial for your highest ranking and for your best traffic/revenue.

Here’s something else that may be helpful for you.

5 Key Guidelines for Video Descriptions #2 of 15 Traffic Building Video Tips and Tricks

5 Key Guidelines for Video Descriptions

Chapter 3 – Tip #2 of 15 Traffic Building Video Tips and Tricks

With YouTube being the second largest search engine in the world . . .  and with its growth reaching new records every other day, or so it seems, it is a must for your business. Take advantage of all that traffic!

When writing your Video description keep it personal, warm and friendly. Speak to one individual. Rather than saying, “some of you out there . . . “ say, “you may be having this problem . . . “. This is up to you but be aware of the tone you are setting. Most of us like to engage one on one rather than as one in an unknown group.

The 5 Important Guidelines   

To write a killer description of your video there are 5 key tips or guidelines we need to include. They are:

1.   Keep it to the point and at least 200 words.
2.   Your first two sentences must be written skillfully.
3.   Include a call to action.
4.   Add more related links.
5.   Add your contact information

1. Keep it to the Point and at Least 200 – 300 words.
Remember this is a “description”. The “description of your video is to be just that. What is your video about? Get at that quickly and Stay on Point.

One of the first things to do in preparing to create any video, blog or article is to make a couple of lists.

1. The first list are the content ideas you want to cover around your keyword. What is the problem your audience needs solved? Show “you understand”. Talk about their “pain”. Then . . . solve their problem.

2. This second list is two-fold. Focus on one keyword. Short Videos tend to get more views than long ones. However, if you are doing longer Videos you may focus on more than one keyword. Even with a short Video you can use a keyword phrase versus one word.

Part two of this second list includes all of the relevant words, or tags related to your keyword or phrase. When you talk on one Keyword there are a bunch more related words. Use those as your tags. More on “tags” coming up next in tip #3

2. Your first Two Sentences must be written skillfully.
In this “description” you want to include 2 items within the first 2 sentences. They are:
1. Your main Keyword or Keyword phrase.
2. Your URL where you want people to go. Do this in a hyperlink. Herein lies some controversy. See below.

When using your keyword(s), or your long-tail keyword phrase, be sure to make it appear natural. Do not force it to fit. Make it flow as a natural part of the content.

Become an excellent story teller. Your Title begins to tell your story. Your keyword is a story in and of itself. But those first two sentences must be crafted to tell the story of your Video in a way that compels your visitor to open AND to watch your Video.

These are the first, and could be the only, words seen in your description. These sentences are critical to your video being seen and therefore to be favorably ranked.

Why 2 sentences?     Short sentences are more easily understood. Only the first 157 characters will be seen initially. And with some search engines it may be only the first 100 characters so make them count. Therefore make them short, clear and with your best description of your video.

These two sentences, 100 characters, need to include your keyword and your Call To Action (CTA) via a hyperlinked work connected to your URL or Blog . . . wherever it is that you want people to go.

Controversy?     A CTA here may be too early. It may not be as effective as more intrigue and/or more reasoning to open and watch your Video. To make YouTube happy we want as much watch time as possible before moving on.

I would opt-in on holding the CTA to later time.

The above will not only drive more traffic but this will drive a better ranking of the video as well.

3. Include a Call To Action.
Well, we already spoke of this a bit. This is a good area to spend some testing time. See how well the early CTA proves out. But always end your description with a call to action.

You always want to engage your viewers. You want them to interact with you and with your content. This is how you want to set up your Facebook business page as well. Interaction or engagement is another important key to traffic growth.

4. Add More Related Links
These can add to your CTA opportunities.

All and any Links are fair game as long as they add to visitor satisfaction. Add links to other related videos, blogs and articles. Add them at the end of your video description.

You might even want to add them to the end of your video and let the video run another 5 to 10 seconds for people to see. At least do this with your CTA URL of your website or Blog or FaceBook page.

More on what to add to the end of your Videos is coming up near the end of out TIP list of 15.

5. Add Your Contact Information
How do you want viewers to contact you?
Add that info to the end of your video along with your other “Related Resources”. I like to place my contact info before I list the Related Videos and Articles.

 

One last thought.     Have you given any thought to building your own videos? If so . . . please . . . have a look at the software we love and use. We have arranged for you ton have a Free look. See how easy, yet comprehensive, this software is. Click here for your 7 day Free look.  

Please . . . feel free to let me know how we can better serve you and your thoughts about this article . . . Thank You!
You may reach us by adding your comments below or feel fre to email us at: info@123TheBig3.com

Related Articles:

chpt 1 The Inroduction:    15 Traffic Building Video Tips and Tricks

chpt 2 Tip #1    First Impressions From Your Title

chpt 4 Tip #3   Tag Your Videos Properly or they will not be Found

chpt 5 Tip #4    6 Tips to POP Video Thumbnails

Videos:

Chapter 1 Videos

https://youtu.be/IVmj8MImmBE

https://youtu.be/KhFNixnyb98

Tip #1 Write Your Title to make a Great First Impression 

https://youtu.be/KhFNixnyb98

https://youtu.be/IVmj8MImmBE

 

Great First Impressions #1 of 15 Traffic Building Video Tips and Tricks

Get Great First Impressions from Your Title – YES  !

Chapter 2 – Tip #1 of 15 Traffic Building Video Tips and Tricks

Since the Title of your video is one of the first impressions a viewer will see that makes for a great starting point for our 15 tips to follow.

As we noted in the introduction we spoke to the Why of Video and 5 primary benefits of using Video in your business. And it all starts here with The First Impression . . . your Video Title.


You might ask, “Do First Impressions really matter?” Think of it like this. Your first time visitor will make a decision within 5 seconds whether to stay or leave. Within 5 seconds you have the opportunity to make a sale or no sale!

That First Impression is critical to your well-being!

We need an Awesome traffic building Title to make a good first impression. That means we need a captivating title that draws people into your video. It tells them what they need – what they are looking for – and makes them want to know what’s coming. And . . . most important . . . it needs to make them open and watch your Video!

In this article we’ll reveal the top 5 ingredients of a Captivating Title.
They are:

1.   Keep them Short – Yes, the above is a poor example, sorry.
2.   Include your Keyword
3.   Use Numbers
4.   Include a Benefit
5.   Keep it Understandable

1.   Keep Your Titles Short
Most of the gurus believe you should keep your titles under 10 words. Their reasoning is that the longer it gets the more difficult it is to understand. That does make sense and that first impression is important . . . Very Important.

Another reason for a short title is that your viewer, in most cases, will only see about the first 60 characters initially. headline, best headline, best title, You want them to get the full impact of your full title.

I like to write out about 3 to 5 titles and then spend a little time editing them. Some write a ton more. The idea is to find the best headline that your audience will respond to.

For help on determining what people are searching for see the free keyword helps in my recommendations below. We recommend this because you want to write content that folks are searching for. You begin to do this with your story-telling Title. If you want a keyword software that does this best, click here: Keyword Software. Last I checked they were still offering a Free version.

Look at each word. Is it necessary? Does it have value or add to the concept we’re wanting our audience to understand? Then take your 3 or 5 best titles and put them in a Google search. Study what others are doing and improve on it.

Then leave it, at least overnight, before reviewing it again. Pick one, when you’re ready. But always be thinking that it’s subject to revision. As you write your Video script the title may change – get better.

Make your Title descriptive of your article – craft it to tell a story, in miniature, of what your Video is all about.

2. Include your Keyword
One of the first things to consider is a keyword for your Video or for the article or blog you are preparing. Use Google Keyword Planner to see what is being searched for in your area of thought and what the competition looks like. This is a free tool. All you need is a Google account, also free.

Sometimes the keyword does not fit in your title, however try to make it work without forcing the issue. Include your keyword, or use a long-tail keyword phrase as your title. Then use that keyword or the phrase, throughout your video.;

Although it is not crucial to use a keyword in the tile it is helpful for ranking purposes.

Some also believe that you should always include the word “video” in your video title. It makes sense. And . . . YouTube likes the word and that may also help with the ranking process.
“This Video will . . . . “ or
“In this Video . . . . “ or
“5 tips to . . . . in this Video”

The above will produce some good, if not great first impressions and get your Videos opened and watched.

Some of these things need to be tested, even on a continual basis, as things do change, sometimes more than some of us like.

3. Use Numbers Whenever you can 
It seems that people like to see numbers. 5 Ways for . . . , or 7 Keys to . . . , or 9 tips on . . .

This tutorial has the number 15 in it, which may be too many things to include. But they are each an essential part of the process to building exceptional Videos that produce excellent traffic volumes.

For the best results try to use no less than 3 but no more than a list of 10 points, whenever using numbers in your title. Our title is the name of this tutorial but each of the 15 tips have their own distinctive titles. In this case we believe the exception to the rule was good.

4. Include a Benefit Viewers are looking for
What do you want your viewer to gain from watching your video? Tell them that is exactly what they will get. But . . . then deliver the goods.

This all has to do with your topic and your Title. Stay on track to make every thought fit your game plan.

Make an outline of your content. Make your keyword or a keyword phrase the focal point and write around that concept. Then expand your point or points to close the deal around that keyword. One subject per Video is best. Make a 2nd and 3rd or more Videos for other points. Then . . . link like minded Video to each other in the description area.

5. Keep it Understandable
Your Title should be descriptive of what is being said in your video.

And, the audience needs to understand. For example: if the topic is on SEO but you are trying to reach an audience that is relatively new to your topic start out with some basic explanations of your terms. Do not use industry jargon in the title unless that is the specific audience being targeted or reached.

OK there you have  few of the keys to the beginnings of generating traffic building Videos, regarding the How-To of Titles. And remember we are wanting to make that all important first impression.

Please . . . keep in mind that the whole is better than any single part in this process. Meaning: the 15 tips act as a process in unity with one another. Any one tip may help with ranking but the Power of all 15 working together is phenomenal.

Do you really need all 15? No! and YES! If you are interested in getting the best ranking for your Videos . . .YES! If you want to maximize your traffic . . . YES! The more of these tips you put into place on each Video the better.

The more of these tips you practice the better your experience will be in gaining better rankings with Google and YouTube. And . . . Most Important . . .  traffic to your business will be in a continuous upward direction which means your revenue will go in that same direction.

But, do you have the desire but no time?

If so let me make you two offers.     
1. If you want to use Video but lack in the time area, build your own videos with this time saving software we use. We have arranged a Free review for you to see how easy, yet comprehensive, this is. Click here for your 7 day Free look. And then, follow our 15 step Tutorial for excellence.

2. If #1 still does not work for you . . . but you still want Video and thinking of farming this job out, Contact us as, at this time, we have room for another client. And, we will put our 15 step plan in place for you, plus more.

Stay tuned for the next Tip #2 on: How-To Write Killer Copy for your Video Descriptions here at: www.123TheBig3.com. Click here for Chapter 2.

We always appreciate your feedback as to how our writing may have helped or any constructive helps you may wish to offer. Our goal is to serve you!

Your interest and time are appreciated, Thank You!

You may leave your comments below or emails us at: Info@123TheBig3.com.

Related Articles:

chpt 1 The Inroduction:    15 Traffic Building Video Tips and Tricks

chpt 2 Tip #1    First Impressions From Your Title

chpt 3 Tip #2    5 Key Guidelines For Your Video Description

chpt 4 Tip #3   Tag Your Videos Properly or they will not be Found

chpt 5 Tip #4    6 Tips to POP Video Thumbnails

Related Videos:

15 Traffic Building Video Tips and Tricks (intro)

5 Key Guidelines For Your Video Description

TAG Your Videos Properly to be Found

Meet the Power Quad for More Video Traffic
https://youtu.be/Gn6BsEXb-kM

POP Your Video Thumbnails
https://youtu.be/nT7Vxicfs64

The Video Traffic Building Powerhouse of Four
https://youtu.be/EbaTY7Gad5A

Do First Impressions Matter?

The Statistics Prove The Power of Video (2018)

Do First Impressions Matter?

The Statistics Prove The Power of Video (2018)

https://youtu.be/wvZPMVRLiMA

A few Keyword Recommendation:

As I said above, I believe these folks still offer a Free version of their Keyword tool. If so try it out and when it makes sense upgrade to the full version. Go to: Keyword Tool. When this too opens click for the free version.

Google Keyword Planner – You do need a Google account but both are free. Set up a Google Ad Word account, also free until you place an ad, which you are never required to do.

Wordstream Free Keyword Planner