The Video Traffic Building Powerhouse of Four (4)
The Video Traffic Building Power house of Four is THE built-in powerhouse to gain that all important first impression for your Videos. Without a good first impression your Videos will not be opened. The following opens the door on How-To do this right and best.
More about the “built-in” system in a moment.
The brief video here is an introduction to the 4 Pillars that YouTube has put in place for the search engines to find your Video. Know them and uses them.
There’s a strategy in achieving a good first impression with your Videos that involves 4 parts. There are 4 parts, or pillars if you will, that you must attend to in order to be assured of a good first impression of your Videos.
This “strategy” is set up by YouTube. When we make YouTube happy both our visitors and we are happy. In order to secure a good ranking for your Videos YouTube looks for a number of items. In fact, it may be better said that YouTube requires a number of things be done or included, which we like to refer to as pillars . . . The Four Pillars.
The Four Pillars
Here’s the list. The Four Pillars that need your focused attention to attain a good first impression are:
1. A story-telling Title
2. The Multi-Layered Video Description
3. 4 + 1 Tag(s) Types
4. The Stand-Out Thumbnail
This first impression strategy entails careful focus in each of these Video Four Pillars. First let me give you the short story summary. We have an article on each. Simply click on the subtitle for the article you wish to review. Or, if you prefer, check the list at the bottom of this article.
1. First Impressions From Your Title chpt. 2
Often this is the first place visitors see your Video. Make your Title strong! Make it so appealing that people will open to see what it is that you’re saying.
Basically your title needs to tell the story of your Video. Use your keyword(s) and write it like a Headline.
2. 5 Key Guidelines For Video Descriptions chpt. 3
What is a description? Does it not describe? . . . Absolutely!! . . . In other words it tells a story. Now, this is a unique story. It is a true story about your Video – what it is – what it will deliver – why they should watch it – how it will impact them, your individual visitors.
Your description tells the story about your Video using all of the appropriate keywords and keyword phrases you can pack into the allotted space.
The description is to be so appealing that it drives your audience to open, and to watch your Video.
The “Tags” are simply the keywords used in your description. They are the words, or “tags”, your audience uses when searching for your product(s), service(s) and your content information.
Look at the description you just wrote. You loaded it with keywords and keyword phrases. These are your “tags”. List them in the YouTube Tag space provided.
This area is limited so do some research to determine the keyword phrases your audience uses to find you.
4. 6 Tips to (POP) Video Thumbnails chpt. 5
This is the Visual of your Video, the cover of your Book, in this case the cover of your Video.
YouTube will create a Thumbnail for you. So . . . no worries, right?
For the best first impression design your own custom Thumbnail.
See this brief Video for a quick overview about the Power Quad – Power of these Four Pillars.
The above is but an introduction to the 4 parts, the Video Four Parts, of our 15 Traffic Building Video Tips and Tricks found in our tutorial. This is the WHAT to include. The related Blog posts include the WHY and the How-To information.
You get the point. Each of these Four Pillars are opportunities to score a good first impression by telling your Video’s story.
Keep telling the story of your Video in different ways, 4 – different ways. The Video Traffic Building Powerhouse of Four is a story telling strategy. This strategy is 4 pronged: Title, Description, Tags and the Thumbnail.
Thees Four Pillars act as One while being independent. They feed on and add to each other. Any one may make the good First Impression needed. Or, for the inquisitive visitor, each will add to the others making that good impression even more likely. Each Pillar stands alone while adding to each other.
If each of the above Four Pillars are done with some thought and skill you win. The idea is to know what YouTube wants and to then deliver that.
HOWEVER, and much more IMPORTANT, know what your audience wants and deliver that.
The interesting thing is that YouTube is doing its best to help us deliver what our audience wants. Now there’s a hand-in-glove scenario we need to take advantage of. Serve your audience while giving YouTube what they want. Or, give YouTube what they want and you will serve your audience.
Have a look at the more detailed aspects of these Four Pillars designed for good first impressions. See the links below. Implement the strategy of this Video Traffic Building Powerhouse of Four to secure good first impressions. This is the first step to better rankings and more traffic via Video.
Again . . . here they are . . . links to the Power of Four:
The Title First Impressions From Your Title chpt 2
The Description 5 Key Guidelines For Video Descriptions chpt 3
The Tags Tag Your Videos Properly or they will not be Found chpt 4
The Thumbnails 6 Tips to (POP) Video Thumbnails 2018 chpt 5
And . . . in case you missed it, here’s the introduction chapter:
Introduction 15 Traffic Building Video Tips and Tricks Intro chpt 1
Chapter 1 is a good starting place if you want to review our overall intent with this tutorial for your highest ranking and for your best traffic/revenue.
Here’s something else that may be helpful for you.