You need More Traffic for Your Business? If so have a look at what we
do and How we do it, I think you’ll be pleasantly surprised.
As a Contractor you’re probably promoting your business in several different ways. Although Groupon advertising has been one Ad source many use there are more profitable ways of driving traffic to your business – much more profitable!
It’s almost always profitable to offer a Special Promotion . . . when done right. However, when you share half of your promotional price you may end up with an expensive message. Groupon, as you know, takes half of the price paid for offers sold.
We like our clients to keep all of the money they collect. And it does not end there. If there’s ever any need for a refund, You take care of that with your Customer. Groupon collects those dollars in advance . . . just in case. We like you to have control.
use Facebook in a strategic and specific way targeting those people
who are most likely to want and most likely to buy your offers.
You receives More Sales!
When someone clicks on your Ad they see your promotion page as a mirror of the offer they just clicked on.
page they see will include:
– Your Promotional Offer, the price and the discounted price
– They will see the images that are applicable to you and your business, such as your Logo, etc.
And . . . we like to include 2 or 3 fresh favorable Reviews from your customers – this goes a long way to their understanding of who You are.
Your Prospects will click on Your coded Coupon in order to download it to their email.
– Advertisers, like Groupon, keep the emails that they receive from your customers. With us, you receive notification and you receive Your prospect’s email immediately upon their registration for your coded Coupon. This is huge because it allows you to send out emails as you wish, on a regular basis or for a Special Promotion, or for a Newsworthy item linked to your business. You have control of Your Customer.
After your prospect receives your Coupon they will then receive a
Thank You email, with your Logo and a message encouraging them to use
their Coupon ASAP.
– We’ll also send out reminders to recipients to use their Coupon before it expires.
– We set up the offer You want with the price You want with an expiration date.
OK so . . . How can you get started?
offer a no-obligation 10 day Trial for $50.
pay us nothing for our expertise and services.
The $50 is for payment of your Facebook Ads that we run for you,
$5 per day for 10 days.
is a simple way for you see if this is a fit for you.
this approach allows you to decide whether or not you want to work
with us on a month to month basis – no contracts, you may cancel at
That done we’ll discuss a price point that is acceptable to you and for us to continue.
And all your payment information is between you and Stripe – to which we have absolutely no access.
you wish to go forward with your 10 Day Trial – please – feel free
to give us a call and we’ll arrange a time to get you set up. I’ll
need a few details, takes perhaps 15 to 20 minutes.
928-249-1900 or email: Info@123TheBig3.com
I hope you’ve found this to be informative . . . enough so that, I trust, we can arrange to do some business together as I look forward to working with you.
The Video Traffic Building Power house of Four is THE built-in powerhouse to gain that all important first impression for your Videos. Without a good first impression your Videos will not be opened. The following opens the door on How-To do this right and best.
More about the “built-in” system in a moment.
The brief video here is an introduction to the 4 Pillars that YouTube has put in place for the search engines to find your Video. Know them and uses them.
There’s a strategy in achieving a good first impression with your Videos that involves 4 parts. There are 4 parts, or pillars if you will, that you must attend to in order to be assured of a good first impression of your Videos.
This “strategy” is set up by YouTube. When we make YouTube happy both our visitors and we are happy. In order to secure a good ranking for your Videos YouTube looks for a number of items. In fact, it may be better said that YouTube requires a number of things be done or included, which we like to refer to as pillars . . . The Four Pillars.
The Four Pillars
Here’s the list. The Four Pillars that need your focused attention to attain a good first impression are:
1. A story-telling Title 2. The Multi-Layered Video Description 3. 4 + 1 Tag(s) Types 4. The Stand-Out Thumbnail
This first impression strategy entails careful focus in each of these Video Four Pillars. First let me give you the short story summary. We have an article on each. Simply click on the subtitle for the article you wish to review. Or, if you prefer, check the list at the bottom of this article.
What is a description? Does it not describe? . . . Absolutely!! . . . In other words it tells a story. Now, this is a unique story. It is a true story about your Video – what it is – what it will deliver – why they should watch it – how it will impact them, your individual visitors.
Your description tells the story about your Video using all of the appropriate keywords and keyword phrases you can pack into the allotted space.
The description is to be so appealing that it drives your audience to open, and to watch your Video.
The above is but an introduction to the 4 parts, the Video Four Parts, of our 15 Traffic Building Video Tips and Tricks found in our tutorial. This is the WHAT to include. The related Blog posts include the WHY and the How-To information.
You get the point. Each of these Four Pillars are opportunities to score a good first impression by telling your Video’s story.
Keep telling the story of your Video in different ways, 4 – different ways. The Video Traffic Building Powerhouse of Four is a story telling strategy. This strategy is 4 pronged: Title, Description, Tags and the Thumbnail.
Thees Four Pillars act as One while being independent. They feed on and add to each other. Any one may make the good First Impression needed. Or, for the inquisitive visitor, each will add to the others making that good impression even more likely. Each Pillar stands alone while adding to each other.
If each of the above Four Pillars are done with some thought and skill you win. The idea is to know what YouTube wants and to then deliver that.
HOWEVER, and much more IMPORTANT, know what your audience wants and deliver that.
The interesting thing is that YouTube is doing its best to help us deliver what our audience wants. Now there’s a hand-in-glove scenario we need to take advantage of. Serve your audience while giving YouTube what they want. Or, give YouTube what they want and you will serve your audience.
Have a look at the more detailed aspects of these Four Pillars designed for good first impressions. See the links below. Implement the strategy of this Video Traffic Building Powerhouse of Four to secure good first impressions. This is the first step to better rankings and more traffic via Video.
Again . . . here they are . . . links to the Power of Four:
Chapter 5 – Tip #4 of15 Traffic Building Video Tips and Tricks
With these 6 tips to POP Video Thumbnails you can build them yourself, FREE and in a short time.
However, YouTube will generate a Thumbnail for your Video if you do not. BUT, Do not leave that up to them as it seldom, if ever, makes for that first impression you need and want.
The Thumbnail is what your audience will first see when they find your Video.
To make your Video Thumbnails “POP” you can do several things. Here we will share with you a few ideas to keep in mind . . . no . . . To Do!
Plus one great, AND Free, tool that will make your job a whole lot easier. This is the tool we use.
But first what in the world do we mean by “thumbnails” and why are they important? Then we’ll give you 6 Tips to POP your Video Thumbnails showing you how to make your own Thumbnails and How-To make them, YES . . . POP!
The video “Thumbnail” is to the video what a cover or jacket is to a book, but in miniature. If it’s interesting or enticing to a viewer they’ll click on it to see what you are communicating. Therefore, make your video thumbnail appealing, interesting and compelling enough to open and to look inside! Make it POP!
You can make it POP – Standout with the Free Software we use – see below.
This is important to understand . . . Why Thumbnails?
Earlier we talked about our Title and its importance in making a meaningful first impression. The reality is that often the video’s Thumbnail is the first thing that catches our attention. Therefore it‘s the Thumbnail that makes that all important first impression and the first responder to that all important task . . . responsible for building traffic.
As said a moment ago, DO NOT leave this very important step to YouTube.
Therefore spend some time with this and make it stand out. How? That’s exactly what this article is all about.
Making Your Video Thumbnails Stand Out or POP
Design it carefully. If your creativity does not include the graphic arts this may be something to hire someone in Fiverr to do for you.
But before going there, let’s review a few helpful thoughts.
Whether you do your own Thumbnails or hire it done make sure those responsible abide by these 6 tips to POP them.
The first 3 Tips, and you CAN certainly Do These:
ONE: Use bright vibrant colors to cut through all of the noise out there.
TWO: Make the foreground in high contrast to the background. Along with the above.
In the How-To do all of this “tool” we recommend below look for options to sharpen the image and to “saturate” it. Increase these by about 30%. Since the image will appear rather small in YouTube the sharper your image the better it will be found, seen, opened and watched.
Three:Include close-ups of faces when you can make them fit. Babies and animals can also be compelling. The Canva software can help with this. That’s the tool we use. More about that tool coming up.
In Your Design use some Text
Four: Include some text, but no more than 4 words, only 2 or 3 is even better. Remember this is in miniature so we want it understood and not impossible to read. In YouTube notice the side bar showing a list of related Videos to appear. Those are the Thumbnails – rather small.
Five: Choose those few words to tell the viewer what this video is about. See what you can come up with to tell the story of your Video in 2, 3 or 4 words. Have some fun with this, be creative. Six: In your Video use some of the same keywords and graphics used in your Thumbnail. This will put people at ease. They will relate to what first impressed and enticed them to watch.
The FREE Tool
Six: Canva is the free tool and it makes your design work much easier. No need to hire this done as with Canva you can complete your own Thumbnails. And you’ll make them POP!
This is a drag and drop software that makes life not only easier but fun – we use it all the time for creating our Thumbnails and other needed images. You’ll be able to ace it in no time. You can get the FREE version to meet most, if not all, of your needs. Available at: www.Canva.com.
The top tool bar in Canva, see the blue background above, allows you to click on the page you are building a post for. These are in the size that medium uses.
Third from the left is the YouTube Thumbnail. When you click on it you are given a large number of choices. Click on one and start building. If you don’t like the one you chose, click on another and it will replace the first one.
You may scroll down and choose any number of options including a blank slate. Its all on a drag and drop system. Use their material or import your own.
The 3 Thumbnails below the above tool bar are a few of the Thumbnails I built with this software for YouTube Videos. These were from free backgrounds they supplied. You can use your own images if you wish. You can play around with the text and end up with the font, size and color you choose. It’s very flexible and easy to use.
A Few Additional Thoughts:
Review Your Thumbnail
Once thought through and designed reduce its size to 120 x 68 pixels. This is the size it will appear in the right sidebar in YouTube. It needs to be clear, in focus and communicate – “OPEN ME!” – “CLICK HERE!”
DO NOT Bait and Switch
We know you would never do this intentionally but it is a good reminder. Keep your video Thumbnail true to the content of your video.
In your video use some of the same keywords and graphics used in your Thumbnail so people easily see and relate to what enticed them to watch.
A few Additional Tips:
Seven: View Videos of the same subject in YouTube Thumbnail size. Contrast your color scheme to theirs – make yours stand out.
Eight: Tags. Look at your competitor’s Videos. Check their tags for those you may have missed and that would fit in your Tags section.
When you open up a Video in YouTube you’ll see the info on that Video. The Tags are listed there – have a gander for good ones you missed.
Nine: Another TOOL that we have found to be invaluable is the Video building Software we use and love. If you are interested in building your own Videos we have arranged for a 7 day FREE Trial for You. Have a look, if nothing else you’ll get a few ideas . . . and . . . its FREE!
We love it because it has a huge amount of the work built in – one click and the images are chosen for you. Or you can use your own, or a mix of both. A number of other options like, music, motion and template style are each DONE FOR YOU. You choose. One additional click. Have a look, click here.
Whatever you build in that 7 Day Free period is yours whether you decide to buy or not. Build as many Videos as you want, download them to your computer, use however you wish. Its well worth the money and certainly worth the 7 day free look we were able to arrange for you.
OK there you have it, another Traffic Building part of this process of crafting and designing your videos.
Go to Canva, set up an account and start building your Thumbnails.
Please . . . let us know of any questions you may have. We would also appreciate your comments below as to your thoughts. And/or send me an email as we always read those, answer them and appreciate hearing from our viewers.
Chapter 3 – Tip #2 of15 Traffic Building Video Tips and Tricks
With YouTube being the second largest search engine in the world . . . and with its growth reaching new records every other day, or so it seems, it is a must for your business. Take advantage of all that traffic!
When writing your Video description keep it personal, warm and friendly. Speak to one individual. Rather than saying, “some of you out there . . . “ say, “you may be having this problem . . . “. This is up to you but be aware of the tone you are setting. Most of us like to engage one on one rather than as one in an unknown group.
The 5 Important Guidelines
To write a killer description of your video there are 5 key tips or guidelines we need to include. They are:
1. Keep it to the point and at least 200 words. 2. Your first two sentences must be written skillfully. 3. Include a call to action. 4. Add more related links. 5. Add your contact information
1. Keep it to the Point and at Least 200 – 300 words.
Remember this is a “description”. The “description of your video is to be just that. What is your video about? Get at that quickly and Stay on Point.
One of the first things to do in preparing to create any video, blog or article is to make a couple of lists.
1. The first list are the content ideas you want to cover around your keyword. What is the problem your audience needs solved? Show “you understand”. Talk about their “pain”. Then . . . solve their problem.
2. This second list is two-fold. Focus on one keyword. Short Videos tend to get more views than long ones. However, if you are doing longer Videos you may focus on more than one keyword. Even with a short Video you can use a keyword phrase versus one word.
Part two of this second list includes all of the relevant words, or tags related to your keyword or phrase. When you talk on one Keyword there are a bunch more related words. Use those as your tags. More on “tags” coming up next in tip #3
2. Your first Two Sentences must be written skillfully.
In this “description” you want to include 2 items within the first 2 sentences. They are: 1. Your main Keyword or Keyword phrase. 2. Your URL where you want people to go. Do this in a hyperlink. Herein lies some controversy. See below.
When using your keyword(s), or your long-tail keyword phrase, be sure to make it appear natural. Do not force it to fit. Make it flow as a natural part of the content.
Become an excellent story teller. Your Title begins to tell your story. Your keyword is a story in and of itself. But those first two sentences must be crafted to tell the story of your Video in a way that compels your visitor to open AND to watch your Video.
These are the first, and could be the only, words seen in your description. These sentences are critical to your video being seen and therefore to be favorably ranked.
Why 2 sentences? Short sentences are more easily understood. Only the first 157 characters will be seen initially. And with some search engines it may be only the first 100 characters so make them count. Therefore make them short, clear and with your best description of your video.
These two sentences, 100 characters, need to include your keyword and your Call To Action (CTA) via a hyperlinked work connected to your URL or Blog . . . wherever it is that you want people to go.
Controversy? A CTA here may be too early. It may not be as effective as more intrigue and/or more reasoning to open and watch your Video. To make YouTube happy we want as much watch time as possible before moving on.
I would opt-in on holding the CTA to later time.
The above will not only drive more traffic but this will drive a better ranking of the video as well.
3. Include a Call To Action.
Well, we already spoke of this a bit. This is a good area to spend some testing time. See how well the early CTA proves out. But always end your description with a call to action.
You always want to engage your viewers. You want them to interact with you and with your content. This is how you want to set up your Facebook business page as well. Interaction or engagement is another important key to traffic growth.
4. Add More Related Links
These can add to your CTA opportunities.
All and any Links are fair game as long as they add to visitor satisfaction. Add links to other related videos, blogs and articles. Add them at the end of your video description.
You might even want to add them to the end of your video and let the video run another 5 to 10 seconds for people to see. At least do this with your CTA URL of your website or Blog or FaceBook page.
More on what to add to the end of your Videos is coming up near the end of out TIP list of 15.
5. Add Your Contact Information
How do you want viewers to contact you?
Add that info to the end of your video along with your other “Related Resources”. I like to place my contact info before I list the Related Videos and Articles.
One last thought. Have you given any thought to building your own videos? If so . . . please . . . have a look at the software we love and use. We have arranged for you ton have a Free look. See how easy, yet comprehensive, this software is. Click here for your 7 day Free look.
Please . . . feel free to let me know how we can better serve you and your thoughts about this article . . . Thank You!
You may reach us by adding your comments below or feel fre to email us at: info@123TheBig3.com
Get Great First Impressions from Your Title – YES !
Chapter 2 – Tip #1 of15 Traffic Building Video Tips and Tricks
Since the Title of your video is one of the first impressions a viewer will see that makes for a great starting point for our 15 tips to follow.
As we noted in the introduction we spoke to the Why of Video and 5 primary benefits of using Video in your business. And it all starts here with The First Impression . . . your Video Title.
You might ask, “Do First Impressions really matter?” Think of it like this. Your first time visitor will make a decision within 5 seconds whether to stay or leave. Within 5 seconds you have the opportunity to make a sale or no sale!
That First Impression is critical to your well-being!
We need an Awesome traffic building Title to make a good first impression. That means we need a captivating title that draws people into your video. It tells them what they need – what they are looking for – and makes them want to know what’s coming. And . . . most important . . . it needs to make them open and watch your Video!
In this article we’ll reveal the top 5 ingredients of a Captivating Title. They are:
1. Keep them Short – Yes, the above is a poor example, sorry. 2. Include your Keyword 3. Use Numbers 4. Include a Benefit 5. Keep it Understandable
1. Keep Your Titles Short
Most of the gurus believe you should keep your titles under 10 words. Their reasoning is that the longer it gets the more difficult it is to understand. That does make sense and that first impression is important . . . Very Important.
Another reason for a short title is that your viewer, in most cases, will only see about the first 60 characters initially. headline, best headline, best title, You want them to get the full impact of your full title.
I like to write out about 3 to 5 titles and then spend a little time editing them. Some write a ton more. The idea is to find the best headline that your audience will respond to.
For help on determining what people are searching for see the free keyword helps in my recommendations below. We recommend this because you want to write content that folks are searching for. You begin to do this with your story-telling Title. If you want a keyword software that does this best, click here: Keyword Software. Last I checked they were still offering a Free version.
Look at each word. Is it necessary? Does it have value or add to the concept we’re wanting our audience to understand? Then take your 3 or 5 best titles and put them in a Google search. Study what others are doing and improve on it.
Then leave it, at least overnight, before reviewing it again. Pick one, when you’re ready. But always be thinking that it’s subject to revision. As you write your Video script the title may change – get better.
Make your Title descriptive of your article – craft it to tell a story, in miniature, of what your Video is all about.
2. Include your Keyword
One of the first things to consider is a keyword for your Video or for the article or blog you are preparing. Use Google Keyword Planner to see what is being searched for in your area of thought and what the competition looks like. This is a free tool. All you need is a Google account, also free.
Sometimes the keyword does not fit in your title, however try to make it work without forcing the issue. Include your keyword, or use a long-tail keyword phrase as your title. Then use that keyword or the phrase, throughout your video.;
Although it is not crucial to use a keyword in the tile it is helpful for ranking purposes.
Some also believe that you should always include the word “video” in your video title. It makes sense. And . . . YouTube likes the word and that may also help with the ranking process.
“This Video will . . . . “ or
“In this Video . . . . “ or
“5 tips to . . . . in this Video”
The above will produce some good, if not great first impressions and get your Videos opened and watched.
Some of these things need to be tested, even on a continual basis, as things do change, sometimes more than some of us like.
3. Use Numbers Whenever you can
It seems that people like to see numbers. 5 Ways for . . . , or 7 Keys to . . . , or 9 tips on . . .
This tutorial has the number 15 in it, which may be too many things to include. But they are each an essential part of the process to building exceptional Videos that produce excellent traffic volumes.
For the best results try to use no less than 3 but no more than a list of 10 points, whenever using numbers in your title. Our title is the name of this tutorial but each of the 15 tips have their own distinctive titles. In this case we believe the exception to the rule was good.
4. Include a Benefit Viewers are looking for
What do you want your viewer to gain from watching your video? Tell them that is exactly what they will get. But . . . then deliver the goods.
This all has to do with your topic and your Title. Stay on track to make every thought fit your game plan.
Make an outline of your content. Make your keyword or a keyword phrase the focal point and write around that concept. Then expand your point or points to close the deal around that keyword. One subject per Video is best. Make a 2nd and 3rd or more Videos for other points. Then . . . link like minded Video to each other in the description area.
5. Keep it Understandable
Your Title should be descriptive of what is being said in your video.
And, the audience needs to understand. For example: if the topic is on SEO but you are trying to reach an audience that is relatively new to your topic start out with some basic explanations of your terms. Do not use industry jargon in the title unless that is the specific audience being targeted or reached.
OK there you have few of the keys to the beginnings of generating traffic building Videos, regarding the How-To of Titles. And remember we are wanting to make that all important first impression.
Please . . . keep in mind that the whole is better than any single part in this process. Meaning: the 15 tips act as a process in unity with one another. Any one tip may help with ranking but the Power of all 15 working together is phenomenal.
Do you really need all 15? No! and YES! If you are interested in getting the best ranking for your Videos . . .YES! If you want to maximize your traffic . . . YES! The more of these tips you put into place on each Video the better.
The more of these tips you practice the better your experience will be in gaining better rankings with Google and YouTube. And . . . Most Important . . . traffic to your business will be in a continuous upward direction which means your revenue will go in that same direction.
But, do you have the desire but no time?
If so let me make you two offers. 1. If you want to use Video but lack in the time area, build your own videos with this time saving software we use. We have arranged a Free review for you to see how easy, yet comprehensive, this is. Click here for your 7 day Free look. And then, follow our 15 step Tutorial for excellence.
2. If #1 still does not work for you . . . but you still want Video and thinking of farming this job out, Contact us as, at this time, we have room for another client. And, we will put our 15 step plan in place for you, plus more.
Stay tuned for the next Tip #2 on: How-To Write Killer Copy for your Video Descriptions here at: www.123TheBig3.com. Click here for Chapter 2.
We always appreciate your feedback as to how our writing may have helped or any constructive helps you may wish to offer. Our goal is to serve you!
Your interest and time are appreciated, Thank You!
You may leave your comments below or emails us at: Info@123TheBig3.com.
As I said above, I believe these folks still offer a Free version of their Keyword tool. If so try it out and when it makes sense upgrade to the full version. Go to: Keyword Tool. When this too opens click for the free version.
Google Keyword Planner – You do need a Google account but both are free. Set up a Google Ad Word account, also free until you place an ad, which you are never required to do.